Social Media Marketing Specialist
About Us
Coincall Exchange is a fast-growing crypto derivatives exchange that focuses on options trading, with an obsession for ease of use from day one, catering to both new and professional traders. Our platform is user-friendly, featuring zero spread for selected options and we offer a diverse range of altcoin options, including SOL, MATIC, BCH, FIL, and more.
The crypto industry is quickly evolving, and while crypto options are growing, it remains relatively small compared to the size of the overall crypto market. Our experience in TradFi tells us that crypto options trading is still in its early stages of growth. This presents us with an opportunity to offer something different from the already crowded crypto exchange market.
Why Join Us
As a newer company, we have the agility and boldness to take risks and explore uncharted territory. The team is passionate about creating products that fill unmet needs in the market.
You will have the chance to make a real impact, bringing new ideas to life and influencing our strategic direction. We empower the team with freedom and autonomy to experiment with new ideas and take calculated risks.
Position Overview
We are seeking a dynamic and results-driven Social Media and Marketing Specialist to join our team. This role involves developing and executing comprehensive social media strategies to enhance brand awareness, engage with our community, and drive user acquisition. The ideal candidate will have a strong understanding of the cryptocurrency industry and a passion for digital marketing.
Social Media & Content Marketing:
• Manage and grow Coincall’s X and LinkedIn presence, ensuring consistent messaging and engagement.
• Oversee and support the social media accounts of key leadership team members, curating content to optimize reach.
• Capture and edit photos/videos during physical events and crypto conferences for real-time and post-event content.
• Develop and execute a social media schedule, ensuring timely content posting and engagement.
• Monitor industry trends, competitor activities, and audience sentiment to refine content strategies.
• Engage with the crypto community, influencers, and media outlets to enhance brand visibility and credibility.
Marketing & Brand Growth:
• Assist in planning and executing marketing campaigns for product launches, promotions, and partnerships.
• Collaborate with internal teams (product, design, and business development) to align marketing efforts.
• Track and analyze performance metrics (engagement, conversions, follower growth) to optimize strategies.
• Support event marketing efforts, including webinars, AMAs, and crypto conferences attended by the COO.
• Contribute to content creation, including blog posts, newsletters, and educational materials.
Operations & Coordination:
• Support the COO during crypto conferences, ensuring smooth event participation and content coverage.
• Organize and manage social media schedules for regular, structured posting and engagement.
• Ensure Coincall’s app store descriptions (Apple App Store & Google Play) remain updated with the latest product information and keywords.
• Assist with influencer and partnership outreach, ensuring smooth communication and execution.
• Stay updated on crypto trends, regulations, and best practices to ensure compliance and relevance.
Qualifications:
- 1 to 3 years experience as a Social Media Specialist or in a similar role
- Familiar with social media management tools (Hootsuite, Buffer or Sprout Social)
- Basic understanding of analytics tools (Google Analytics, Linkedin Insights, X Analytics
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Ability to create compelling content tailored to diverse audiences.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Self-motivated with the ability to work independently and as part of a team.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
Preferred Qualifications:
- Experience in the cryptocurrency or fintech industry.
- Strong understanding of the crypto market, derivatives and blockchain
- Knowledge of crypto influencers, KOLs
- Familiarity with SEO and content marketing strategies.
- Knowledge of paid social media advertising campaigns.
Whats in it for you
- Competitive compensation structure
- Remote work (default)
- Be part of a lean, high performing team; work with industry experts
- ESOP
- Token distribution
- Paid time off
- Direct access to working with co-founders
Coincall is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.