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Sales and Marketing Manager

$ 2,400 - $ 2,400 / month

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The sales and marketing manager reports to the director to spearhead the growth of our successful home-based F&B company. Responsible for developing and implementing a comprehensive sales and marketing strategy, and driving revenue growth.

Individual to be involved in:

1.Conduct a thorough review of the company's current operations , Develop a detailed understanding of the company's product offerings.Identify key challenges facing home-based F&B businesses

2. Become familiar with key social media platforms (e.g., Facebook, Instagram, TikTok, Pinterest) relevant to the F&B industry.Utilize tools for scheduling and managing social media posts.Track and analyze social media engagement metrics (e.g., likes, shares, comments, reach) to understand what resonates with the audience.

3. Food Delivery App Integration: Research and select the most relevant food delivery apps for the business based on target audience, location, and platform fees. Utilize high-quality images and videos to showcase products effectively.

4.Actively engage with the audience on social media by responding to comments, questions, and messages in a timely and professional manner, fostering a positive and interactive community.Regularly assess customer feedback and engagement to refine social media content and improve customer satisfaction.

5.Assist in developing a comprehensive financial plan for the business, including revenue projections, expense budgets, and cash flow analysis.Conduct thorough research on competitive pricing strategies in the home-based F&B sector.Utilize data analytics tools to gather insights from sales, marketing, and customer data.

Technical Skills and Competencies

1. Foundation & Fundamentals

2. Content Marketing Fundamentals and Social Media Marketing Basics

3. Online Marketplace Strategies and Food Delivery App Integration

4. Customer Service & Retention , Building Online Reviews & Testimonials

5. Building a Sustainable Business Model