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SVP Marketing, APAC (80-100%)

Salary undisclosed

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About SygnumSygnum is a global digital asset banking group, founded on Swiss and Singapore heritage. We empower professional and institutional investors, banks, corporates and digital ledger technology (DLT) companies to invest in digital assets with complete trust. Our team enables this through our institutional-grade security, expert personal service and portfolio of regulated digital asset banking, asset management, tokenisation and B2B services.Sygnum holds a banking licence in Switzerland and has Capital Markets Services and Major Payment Institution Licences in Singapore. The group is also regulated in the established global financial hubs of Abu Dhabi and Luxembourg.We believe that future has heritage. Our crypto-native team of banking, investment and digital asset technology professionals are building a trusted gateway between the traditional and digital asset economies that we call Future Finance. To learn more about how Sygnum’s mission and values are shaping this digital asset ecosystem, please visit sygnum.com and follow us on LinkedIn and X.Our valuesA key pillar of our success is the Sygnum values that define and unite us a team. We proudly call them our SYGN values:
  • S stands for the importance we hold in Seeking and seizing opportunities, and the way we take personal ownership for delivering results for our clients;
  • Y represents the way we say Yes to integrity and humility in everything we do. Sygnumers always display confidence without attitude;
  • G reminds us to always Grow and win together. We only succeed by supporting each other and challenging ourselves, and our team-mates, to reach for new heights;
  • N stands for Nose for value because we are always looking to focus on what matters most to our clients, partners and team.
Sygnum has one of the most diverse teams in the industry. We believe in an open work culture, productive and energised teams, and are proud to build solutions at the forefront of the industry. In the spirit of our SYGN value to “grow and win together” we fully embrace an equal opportunity mindset in the way we onboard, develop and promote our team members.About the rolePublic Relations:
  • Managing the full announcement cycle from writing press releases, coordinating with internal and external stakeholders, pitching and distributing the news and managing interviews.
  • Expanding your extensive Asia Pacific news media network to build great working relationships with key journalists.
  • Newsjacking current media narratives with Sygnum commentary, research numbers and market insights.
Corporate Communications:
  • Writing emails, web content, social media posts and various collateral.
  • Planning and execution of communication campaigns and launches.
  • Client and investor communications.
  • Product marketing value propositions and persuasive copy.
Events:
  • Planning, management and execution of global events program.
  • Working with exhibitions and events to coordinate stands, speaking opportunities and side events.
Demand generation and acquisition:
  • Work closely with the sales team to devise strategies and programs to support commercial and business objectives.
  • Ability to deliver activities and results at the top, middle and bottom of the sales funnel, from demand generation to lead nurturing and conversion.
Our ideal candidate
  • Bachelor/master’s degree in marketing, communications or public relations.
  • Chartered Marketer or MBA highly valued.
  • 10+ years’ senior management experience in a relevant financial organisation – crypto, FinTech or TradFi.
  • High quality English written communication.
  • Passionate about crypto and blockchain technology – active community involvement and investments a bonus.
  • Natural, talented and polished communicator.
  • Ability to prioritise, make decisions and get things done.
  • Confident, independent and proactive.
  • Well organised and structured thinker.
  • Experience working in a regulated environment – highly valued.
  • In addition to key work areas, broad general marketing experience and the ability to pick up and deliver a diverse range of projects.
  • Strong delegation skills and people management experience with a coaching mindset.
  • Manage projects and stakeholders end-to-end.
  • Experience using a website CMS and CRM email system.
  • Fluent using digital tools to analyse trends, measure impact and continually increase efficiency and impact.
Our OfferJoining Sygnum means being part of a dynamic, global team that is building a trusted gateway between the traditional and digital asset economies. Working at Sygnum, you will experience our fast-paced, exciting work environment that embraces meritocracy and collaboration and open communication. Alongside our ambitious long-term mission, we also come together for reaching important milestones and annual crypto-industry anniversaries like Bitcoin Pizza Day, and regularly celebrate our joint achievements at company events as part of our journey to shape Future Finance.Sygnum offers a comprehensive package of benefits for all team members. They include:
  • Attractive combination of market salaries and entrepreneurial incentive scheme
  • Flexible / Work at home policies / Professional development via our inhouse Mentoring and
  • Buddy programmes as well as targeted training opportunities
  • One-month fully paid sabbatical after five years of continuous employment
  • Option to buy additional vacation via our FLEXY Days programme
If you are passionate about the potential of blockchain to share Future Finance and your profile is a good fit for this position, please send us your CV today!