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Senior / Manager, Brands & Business Development (FMCG / Regional / SEA / Branding)
$ 10,000 - $ 13,000 / month
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The Brand and Business Development Manager (Private Labels) will be responsible for leading the global brand equity, portfolio strategy, and international market expansion of private label brands.
- Identify consumer needs/ insights, category trends, and commercial opportunities across multiple markets
- Study quantitative and qualitative data to identify issues/ opportunities.
- Lead the development of the Brand Strategic Plan and Regional/Global expansion strategy.
- Lead the development of the Brand’s 24 month rolling New Products Pipeline from ideation, to concept development to NPD qualification to regional marketing launch campaigns and toolkits.
- Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
- Work with cross-functional teams, channel, distributor, and/or agency partners.
Requirements:
- Degree in any discipline
- Minimum 8 years of relevant experience at a leading FMCG company.
- Business accountability on sales, market share, marketing spends.
- Proven experience in global/ regional brand strategy, business strategy, and integrated marketing.
- Experience across different Asian markets is a must.
- Experience managing relationships with a variety of stakeholders.
- Experience leading cross-functional teams, and partnering with media/ creative agencies.
- Experience executing marketing campaigns in-market via local business unit and/or through distributor
- Self-starter, resilient, able to deal with ambiguity, take risks, and react quickly in a fast-paced environment, can collaborate effectively across teams.
Other requirements:
- Experience in food category is a plus.
- Experience with supermarkets/ grocery chains is a plus.
- Flexible on frequent travel
Interested applicants, kindly click on “APPLY NOW” or send your resume in MS WORD format to hestia.wong(at)trustrecruit.com.sg
We regret only shortlisted candidates will be notified.
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EA License No: 19C9950
EA Personnel: Wong Ying Huan (Hestia)
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