Marketing Automation and Operations Specialist

Full Time, onsite
Ascential
Singapore, Singapore

Salary undisclosed

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We're looking for a Marketing Automation and Operations Specialist to join our team in Singapore as part of our Marketing function.Your Role: You will be the go-to person for the Money20/20 Asia Marketing team for the delivery and execution of digital marketing campaigns on Marketo and acts as the key link between the brand and the key functions of the Ascential Digital Marketing team. This role reports to the Ascential Marketing Automation Manager with a dotted line to the Operations Marketing Manager and to the Money20/20 Asia Marketing Director.Key Responsibilities

Lead the development and execution of the email marketing programs, including audience, program creation, testing, scheduling and deployment, with ongoing evaluation for continuous improvement.
Oversee the setup, timely delivery, and specification compliance of creative and digital assets (e.g., emails, forms, landing pages,) for activation.
Initiate campaign/program kick-off sessions with internal contributors and stakeholders.
Ensure accurate naming conventions and UTM parameters for Marketo programs and assets, ensuring consistency and ease of reporting.
Monitor campaign delivery timelines, escalating blockers or delays as needed.
Provide regular status reports on campaign/program progress, tracking against deadlines, and perform ad hoc data analysis as required.
Collaborate with other teams including the paid media team, the data team and the Digital Analytics teams to ensure multi-channel program delivery.
Manage requests submitted by the Marketing team through Monday.com (workflow management tool).
Work with the Marketing and Digital Marketing team to document learnings from programs/campaigns.
Supporting the coordination and delivery of all the Digital Marketing activities and programs for the Money20/20 Asia brand supporting the regional Marketing team
Translating strategic plans into operational workstreams
Ensuring risk is mitigated and communicated to stakeholders

Your Experience

Marketo expertise is essential, with a Marketo Certification being highly preferred.
Proficiency in Salesforce is required.
Extensive, proven experience in digital marketing operations and automation.
Strong background in building B2B audiences in Marketo, utilizing advanced and complex filters at both the company and individual levels.
Expertise in developing templated email programs and scaling activities through targeted audience segmentation. Skilled in Marketo email campaign reporting and creating precise, targeted lists for telesales teams.
Broad exposure to a variety of marketing tactics, including emails (mandatory), webinars, and trade shows.
Ability to lead multiple projects simultaneously in a fast-paced, deadline-driven environment.
Strong operational capabilities, with a project management mindset to oversee several initiatives concurrently. Experience with project management tools such as Monday.com is essential.
Excellent communication skills, with the ability to simplify and explain complex issues to a diverse range of stakeholders.

Who are we?Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem.From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead – powering strategies and switching mindsets.The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what’s next. Find out more at .Money20/20 is part of Informa Festivals, a division with the Informa group. Informa is an international business that champions specialists, connecting people with knowledge to help them learn more, know more and do more through live and on-demand events, digital and data-driven services and academic research.We are home to over 15,000 colleagues working in around 30 countries and serving customers in 150 countries.Why Choose Us?We champion our colleagues, all across the world. Join us for opportunities to build a varied career, in a company that's building for the future.When it comes to life at Informa, no two days are the same and we celebrate the diversity of our teams and people. But wherever and whoever you are, we give you the freedom to bring ideas to life, work that makes a real difference to our customers and markets, and the chance to be part of an international and inclusive community of great people.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyTime out: 20 days of holiday per year plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesPrivate Medical Insurance & Life AssuranceCPF, helping you set aside funds to build a strong foundation for retirement.Access to either our commission, bonus or profit share schemes, dependent on the roleEmployee assistance programmeVolunteering opportunitiesCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.