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Customer Development Lead - General Trade

  • Full Time, onsite
  • Coca-cola Beverages Singapore, Malaysia & Brunei
  • Singapore, Singapore
Salary undisclosed

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About Us

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Do You Thirst for Growth, Learning, and More?

At Coca-Cola Beverages Singapore, Malaysia & Brunei, we are committed to the well-being and professional growth of our employees. We believe that when our people thrive, so does our business. Join us on a journey of holistic wellness and personal growth. Together, let’s create a culture where every individual can flourish and make a positive impact on the world. Welcome to Coca Cola SIMA, where you matter!

As the Head of Customer Development, General Trade,

You will be the key strategic leader responsible for driving growth and strengthening relationships across a diverse customer channel, including Area Sales, Top MP, Wholesalers, Night Entertainment Outlets (NEO), Country Clubs and special projects/events.

Leading & guiding a dynamic team of Sales Operations Managers, Customer Development Managers and Executives, your focus will be on enhancing customer engagement, achieving revenue targets and aligning with the company’s overarching goals.

You will play a critical role in supporting the Head of General Trade in shaping and executing the overall strategy for the General Trade channel. This involves coordinating key initiatives, optimizing operational tactics and ensuring seamless alignment across all general trade functions.

With that, we are looking for someone strategic yet enjoys being hands-on, is customer-centric and comes with a strong leadership drive!

What you will be doing:

Strategic Leadership and Account Management

  • Ownership of approximately 23% of the overall business in Singapore: Manage and grow a multi-million dollar annual business, ensuring profitability and achieving business objectives. This accounts for roughly 23% of the company’s overall revenue in Singapore, making this role pivotal to the company’s success.
  • Co-Lead Key Strategic Projects: Co-lead ongoing Route-to-Market (RTM) projects aimed at expanding into underserved markets and segments. Initiatives include redesigning the RTM service model, such as optimizing the Wholesaler last-mile delivery model, E-B2B solutions, Digital Payments, and improving Area Sales routes to support the General Trade (GT) transformation.
  • Customer Relationship Development: Build and nurture relationships with top-tier accounts and strategic business partners in multiple channels (e.g., Wholesalers, NEOs, Country Clubs, TMP), ensuring long-term success and high levels of customer satisfaction.

Strategic Planning and Business Development

  • Strategic Channel Development: Develop and execute market expansion strategies across multiple channels. This involves identifying and penetrating new customer segments, developing innovative approaches to business development, and driving sustainable growth.
  • Cycle and Market Planning: Lead strategic planning and cycle planning for key accounts, ensuring targeted business development and market expansion across the full range of customer channels.
  • Innovation and Growth Initiatives: Drive innovation by identifying new business opportunities, implementing growth initiatives, and developing actionable strategies to respond to changing market dynamics and competitive pressures.

Key Account Development and Joint Business Planning

  • Drive Key Account Success: Solve challenges around deepening relationships with key accounts, building loyalty, and driving mutual growth through joint business planning. Develop strategies that align with both customer needs and company goals, overcoming obstacles in a highly competitive environment.
  • Joint Business Planning: Collaborate closely with key accounts to co-develop business plans, ensuring alignment of goals, strategies, and resources to maximize growth and long-term success.

Operational Excellence and Sales Effectiveness

  • Sales Analytics and Reporting: Lead sales analytics efforts, utilizing data to inform decision-making and guide the team in optimizing sales strategies. Develop accurate sales forecasts and contribute to demand planning to ensure that sales targets and resource allocation are aligned.
  • Resource Management: Allocate resources effectively across various channels and projects, ensuring that teams have the necessary tools and support to meet strategic objectives. Manage budgets, manpower, and sales tools efficiently to maximize ROI and impact.
  • Optimizing Sales Routes and Efficiency: Analyze and improve sales routes and processes within the RTM framework to ensure the effective deployment of resources and maximize the efficiency of the sales team.

Competitive Market and Strategic Analysis

  • Market Expansion & Competitive Strategy: Lead efforts to identify new market opportunities and assess competitive threats. You will work with senior leadership to evaluate potential new markets and adjust strategies to outmaneuver competition and ensure growth.
  • Continuous Market Analysis: Assess market trends, customer needs, and competitor activities to inform business decisions. Keep a pulse on industry dynamics to ensure the company remains agile and ahead of the curve in customer development.
  • Addressing Profitability: Assess channel profitability and work to optimize sales coverage and cost-effectiveness by analyzing data on sales performance, operational efficiency, and customer behavior. Propose and implement solutions that balance revenue growth with operational costs.

Team Leadership and Development

  • Leadership of Sales Teams: Lead a team of Customer Development Managers and Account Developers and support the Head of General Trade in co-leading the Area Sales Team of 52 employees.
  • Capability Development: Mentor and develop your team’s leadership capabilities, fostering a culture of high performance, accountability, and continuous improvement. Identify areas for skill enhancement and create development plans to build future leaders.

Cross-Functional Collaboration

  • Collaborate with Senior Leadership: Communicate with senior leadership and key stakeholders to align on growth strategies, channel initiatives, and the execution of customer development plans. This includes presenting updates and ensuring that all parties are aligned on broader corporate objectives.
  • Cross-Functional Alignment: Work closely with teams across Marketing, Finance, Supply Chain, and Operations to ensure customer development strategies are integrated into broader business plans. Ensure seamless execution across departments to support joint objectives and deliver measurable results.
  • Strategic Negotiations: Lead negotiations with top-tier accounts, balancing customer needs with corporate priorities to forge long-term, mutually beneficial partnerships. Manage complex contract negotiations, joint business planning, and address conflicts between customer demands and business objectives.

Qualifications

You will need to:

  • Possess at minimum a Bachelor’s degree
  • Have at least 5 years of experience in sales operations or key account in the General Trade channel
  • Possess knowledge/skillsets in distributor management, key account management, negotiation, business development and partnership management
  • Have experience in retail or FMCG industry is an added advantage
  • Have had team management experience

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world, and to make a difference.

We act with a growth mindset, take an expansive approach to what is possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile - and value how we work as much as what we’ve achieved.

We believe that our culture is one of the reasons our company has continued to thrive for over 137 years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national, origin, religion, sexual orientation, gender identity, and/or expression. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.