Description
As a Paid Media Specialist at a global open-source software company, you will be responsible for ensuring APAC paid media projects/programmes are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:
Key Responsibilities
Develop, execute, and optimize cutting-edge paid media campaigns and programmes from conception to launch
Work cross-departmentally to align campaign and programme strategies and goals across the organization
Provide ongoing actionable insights into campaign and programme performance to relevant stakeholders
Measure, and evaluate relevant paid media KPIs followed by applying optimization strategies to improve performance
Oversee full funnel campaigns including Branding, Paid Social, Paid Search, content syndication, Demand and lead generation programmes
Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
Oversee and manage paid media budgets
Manage external agencies and vendors to ensure an integrated approach
Work with tech and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
Maintain knowledge of industry best practices and new technologies
Requirements :
8+ years of paid media and digital campaign experience
Familiarity with paid social media like LinkedIn, Facebook, Wechat and Twitter; knowledge of programmatic platform partners like The Trade Desk, DV360, Criteo and knowledge of paid search
Solid foundation in B2B marketing and experience and understanding in data flow and user journeys
Prior experience at a digital media agency or in a campaign management role
Excellent time management skills and Proven ability to create high quality deliverables
Able to work across multiple campaigns and programmes
Detail Oriented
Ability to conduct basic-level analysis of trend data. Working knowledge of web analytics tools like Adobe Analytics, and reporting tools like Datorama and Tableau is a plus
Familiarity with data management platforms (DMPs), content syndication lead-passing solutions is a plus
Understanding of first-party audience segmentation through content data platforms (CDPs) like Adobe Experience Platform is a plus