Media Planning Intern

Job Description:

About Dentsu:

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Purpose of the job:

We have 2 Media Planning Intern openings with one of our Media agencies. We’re on the hunt for driven, detail-oriented candidates with an interest in advertising and digital marketing. This is a great opportunity to hone one's skills in an agency environment and to get a sense of how agency work is like.

Note: This will be a 6 Months full-time internship.

Role Responsibilities:

The role will be assisting the team with:

1. Preparation of media plans and campaigns

- Working with your line manager to understand the client’s business objectives and media strategy.

- Liaison with media vendors, to support in developing media strategies and campaigns.

- Primarily develop, deliver, and maintain digital media plans based on a deep understanding of client goals and objectives.

- Work closely with ad trafficking team, site tagging team, ad ops team & campaign tagging team where necessary.

2. Activation of media campaigns

- For self-served platforms, ensure that campaigns are setup and executed accurately based on signed plans.

- For managed service medias, ensure that the relevant third parties are brief accurately and to follow up on media execution in a timely manner.

- Ensure all campaigns are monitored closely & pacing well.

- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports).

- Management of post campaign reporting that quantifies the value of the media strategy.

Requirements:

• Preferably a student or graduate candidate in Marketing or other relevant fields
• Keen interest in Digital Marketing and Advertising
• Good communication skills
• Knowledge of Microsoft Excel and Powerpoint.
• Background / Experience in Digital Marketing is a plus

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