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MARKETING MANAGER

  • Full Time, onsite
  • CATERING SOLUTIONS PTE. LTD.
  • Sembcorp Marine Tuas Lodge, Singapore
$ 4,000 - $ 4,000 / Per Mon

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RESPONSIBILITIES

1. Digital Advertising and Marketing

Google AdWords:
Conduct keyword research to identify relevant terms for campaigns.
Create and optimize PPC (Pay-Per-Click) campaigns targeting specific audiences.
Facebook Advertising:
Develop audience segmentation strategies for precise targeting.
Design eye-catching ad creatives (images, carousels, videos) to boost engagement.
Monitor campaign metrics such as CTR, CPC, and conversion rates.



2. Online Presence and Digital Assets

Google Directory and Google Business:
Maintain accurate and updated business information.
Respond to reviews and inquiries promptly to enhance customer engagement.



3. Brand Identity and Collaterals

Brand Guide:
Establish comprehensive guidelines for logo usage, typography, color palette, and visual elements.
Define the brand tone of voice and messaging consistency across platforms.



4. Presentation and Visual Content

Tender Presentations:
Prepare professional and visually compelling presentation decks tailored to brand requirements.
Incorporate charts, infographics, and visuals to support data-driven arguments.



5. Copywriting and Content Creation

Develop persuasive and engaging copy for websites, advertisements, EDMs, and social media posts.
Ensure content adheres to the brand tone and resonates with the target audience.



6. Marketing Campaign Management

Delivery Platforms:
Manage collaborations with food delivery apps and e-commerce platforms.
Optimize listings and run promotional campaigns on these platforms.



7. Event Management and Collaboration

Food Festivals:
Plan and execute event strategies, including vendor coordination and promotional activities.
Create engaging booth displays and marketing materials for festivals.



REQUIREMENTS

Minimum diploma holder in any field & at least 1-2 years of working experience in the related field is required for this position.
5 days’ work week