Digital Marketing Manager
Salary undisclosed
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Job Summary:
We are seeking a Digital Marketing Manager to develop, implement, and manage innovative digital marketing strategies that engage our audience, drive traffic, and increase conversions. This is a dynamic role that combines strategy, creativity, and analytical skills to achieve measurable growth.
Key Responsibilities:
- Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Content Marketing: Oversee content creation for blogs, social media, email campaigns, and other digital platforms.
- SEO & SEM: Optimize the company website and content for search engines and manage paid advertising campaigns (Google Ads, social media).
- Social Media Management: Build and execute social media strategies, including content calendars, engagement, and analytics.
- Performance Analytics: Monitor, analyze, and report on key performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
- Lead Generation: Drive traffic and generate qualified leads through various digital channels.
- Collaboration: Work closely with the sales team, designers, and other stakeholders to ensure cohesive brand messaging.
- Trend Analysis: Stay updated on the latest industry trends, tools, and best practices to maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Manager or similar role (3+ years preferred).
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and social media management tools.
- Strong understanding of SEO, SEM, and PPC advertising.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking with a keen eye for detail.
- Experience with email marketing platforms like Mailchimp or HubSpot is a plus.
Job Type: Full-time
Pay: $4,100.00 - $6,423.00 per month
Benefits:
- Company car
- Flexible schedule
Schedule:
- Monday to Friday
Supplemental Pay:
- Commission pay
Work Location: In person
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