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Digital Marketing Manager

Salary undisclosed

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Job Summary:
We are seeking a Digital Marketing Manager to develop, implement, and manage innovative digital marketing strategies that engage our audience, drive traffic, and increase conversions. This is a dynamic role that combines strategy, creativity, and analytical skills to achieve measurable growth.

Key Responsibilities:

  • Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Content Marketing: Oversee content creation for blogs, social media, email campaigns, and other digital platforms.
  • SEO & SEM: Optimize the company website and content for search engines and manage paid advertising campaigns (Google Ads, social media).
  • Social Media Management: Build and execute social media strategies, including content calendars, engagement, and analytics.
  • Performance Analytics: Monitor, analyze, and report on key performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Lead Generation: Drive traffic and generate qualified leads through various digital channels.
  • Collaboration: Work closely with the sales team, designers, and other stakeholders to ensure cohesive brand messaging.
  • Trend Analysis: Stay updated on the latest industry trends, tools, and best practices to maintain a competitive edge.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Manager or similar role (3+ years preferred).
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and social media management tools.
  • Strong understanding of SEO, SEM, and PPC advertising.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinking with a keen eye for detail.
  • Experience with email marketing platforms like Mailchimp or HubSpot is a plus.

Job Type: Full-time

Pay: $4,100.00 - $6,423.00 per month

Benefits:

  • Company car
  • Flexible schedule

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Commission pay

Work Location: In person