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Marketing Specialist [US Tech MNC/ Central/ UP to $6K++]

Salary undisclosed

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• Adecco is partnering with a Technology Multinational Corporation company to search for a Marketing Specialist

The Opportunity

• This role is starting off as contract position

• Focus: Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams

• Office location: Central

• Working hours: Mon - Fri (Office Hours)

The Talent

• Education: Bachelor and above

• 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.

• Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.

• Strong track record of building successful influencer programs that drive impact to brand and business results.

• Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model.

• Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.

• Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr etc

The Job

• Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.

• Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC

• Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing

• Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand

• Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.

• Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.

• Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.

• Build infrastructure and standardize tooling for APAC.

Next Step

• We could contact you in the soonest time if you directly send your resume to: [email protected]

• Email Topic: Apply: Marketing Specialist

• We regret to inform that only shortlisted candidates will be contacted

Ling Kai Hoe

Direct Line: +65 6697 7174
EA Licence Number: 91C2918
Personnel Registration Number: R22106166