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Brand & Marketing - Executive

Salary undisclosed

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Job Description

• Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives and value proposition

• Liaise with cross divisions on brand messaging and creatives adhere with brand.

• Assist the Head of Marketing in identifying target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Manage content, collaterals and visual merchandising for retail customer touch points, including documenting these processes.

• Organizing and participating in sales and marketing events, providing support to sales team for pitch proposals.

• Present ideas and final deliverables to internal and external teams, and communicate with teams about marketing programs, strategies, and budgets.

• Responsible for and oversees marketing collaterals for the retail shops, work closely with Operation team on new product development and marketing activations

• Updating and maintaining of brand images, messaging, menu and content on owned platforms, digital platforms, delivery platforms, and in-store.

• Develop new tea products and execute marketing strategies for new product launches

Job Requirements:

• Bachelor's Degree in Marketing, Business or related field preferred

• 2 or more years relevant working experience in FMCG, hospitality, F&B or retail industries.

• Solid track record in strategic planning, managing, and executing marketing campaigns that drive tangible and measurable business outcomes

• Strong team player and able to handle both internal and external key stakeholders professionally and efficiently

• Able to juggle between the details and big picture, manage multiple and competing projects and priorities.

• Excellent written and verbal communication skills, effectively bilingual.