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Job Description
• Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives and value proposition
• Liaise with cross divisions on brand messaging and creatives adhere with brand.
• Assist the Head of Marketing in identifying target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Manage content, collaterals and visual merchandising for retail customer touch points, including documenting these processes.
• Organizing and participating in sales and marketing events, providing support to sales team for pitch proposals.
• Present ideas and final deliverables to internal and external teams, and communicate with teams about marketing programs, strategies, and budgets.
• Responsible for and oversees marketing collaterals for the retail shops, work closely with Operation team on new product development and marketing activations
• Updating and maintaining of brand images, messaging, menu and content on owned platforms, digital platforms, delivery platforms, and in-store.
• Develop new tea products and execute marketing strategies for new product launches
Job Requirements:
• Bachelor's Degree in Marketing, Business or related field preferred
• 2 or more years relevant working experience in FMCG, hospitality, F&B or retail industries.
• Solid track record in strategic planning, managing, and executing marketing campaigns that drive tangible and measurable business outcomes
• Strong team player and able to handle both internal and external key stakeholders professionally and efficiently
• Able to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Excellent written and verbal communication skills, effectively bilingual.
• Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives and value proposition
• Liaise with cross divisions on brand messaging and creatives adhere with brand.
• Assist the Head of Marketing in identifying target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Manage content, collaterals and visual merchandising for retail customer touch points, including documenting these processes.
• Organizing and participating in sales and marketing events, providing support to sales team for pitch proposals.
• Present ideas and final deliverables to internal and external teams, and communicate with teams about marketing programs, strategies, and budgets.
• Responsible for and oversees marketing collaterals for the retail shops, work closely with Operation team on new product development and marketing activations
• Updating and maintaining of brand images, messaging, menu and content on owned platforms, digital platforms, delivery platforms, and in-store.
• Develop new tea products and execute marketing strategies for new product launches
Job Requirements:
• Bachelor's Degree in Marketing, Business or related field preferred
• 2 or more years relevant working experience in FMCG, hospitality, F&B or retail industries.
• Solid track record in strategic planning, managing, and executing marketing campaigns that drive tangible and measurable business outcomes
• Strong team player and able to handle both internal and external key stakeholders professionally and efficiently
• Able to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Excellent written and verbal communication skills, effectively bilingual.