*NEW* 7 Months contract Digital Marketing Performance Manager

Job Duties:

Performance Marketing & Optimisation

• Manage always-on digital campaigns (paid & organic channels) for leads generation.

• Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.

• Working closely together with brand marketing team to develop digital comms and assets.

• Manage and work with media agencies and digital agencies to plan, develop and execute digital campaigns for branding and acquisitions purposes.

• Regular performance monitoring & optimisation using various digital analytics/tracking tools, identifying insights and opportunities to further improve lead generation and/or improve the digital experience for consumers.

• Support in developing the standard operating procedures and policies for managing digital media platforms.

Martech

• Managing Dashboards/Reporting for Digital Analytics for wider team for regular review

• Managing monthly SEO/ASO and CRO activities together with webmaster for company's digital properties.

• Working with content/customer experience teams to further enhance SEO/ASO and CRO activities

• Working together with webmaster to execute and optimise website journey (CRO & Personalisation) to drive lead generation or other objectives for digital properties.

• Developing and working together with CRM team to execute lead nurture journeys for prospects and existing customers.

• Working together with lead management, CRM and IT teams to develop/improve lead management, marketing automation and integrations.

• Reviewing and Implementation of Ad/Mar Tech tools when necessary to work with 1st Party customer/big data; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy

• Serve as back up on managing CMS when required.

Job Requirements:

• Minimum 2 Years post qualification industry experience in Marketing or Agency, with deep experience in digital marketing, marketing communication, content management, and brand strategy

• Marketing tools Martech/ Adtech

• Deep familiarity with key digital media platforms and best practices

• Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools – Facebook, Instagram, LinkedIn, YouTube, Twitter.

• Strong analytical background with good knowledge of leads generation campaign and systems. Understand performance/direct response marketing, test design, and integrated concepts.

• Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads and other social advertising platforms

• Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics

Interested applicants please send your resume in MS Words format to [email protected] and attn it to Tan Joanna (R1104661).

Short listed candidates will be notified

www.ambition.com.sg

EA Registration Number: R1104661

Data provided is for recruitment purposes only