Senior Director, Marketing – Nutrition/Juice/Dairy (ASEAN & South Pacific)

As the Senior Director-Nutrition/Juice/Dairy, you’ll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth.

The Senior Director will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global Category lead, the Regional Marketing Lead and broader regional Marketing team.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing and leadership experience.

What You’ll Do for Us

• Working in partnership with Global Category Lead (GCL):

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights

• Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead, for proposal to Global team

• When Lead OU for global/regional IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and recommends final project bundle

• For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle

• Defines brand calendar at OU and market level, allocating OU-controlled DME to activity types

• Local and Regional (lead OU) Brands:

• Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways

• Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead

• IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle

• Defines brand calendar at OU and market level, allocating DME to creation & activity types

• Developing perspective on which brands should transition from local to regional, and regional to global, for input to global team

• Supports the development of channels and in-store execution plans, supporting bottling partners and customers

• Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction

• Your team will include resources dedicated to brand strategy, innovation strategy and creative strategy

Qualifications & Requirements

• Bachelor’s degree or equivalent work experience is required

• Minimum 10+ years of Significant marketing and leadership experience (10+ years), including leading teams of 5+ people

• Strong preference for individuals with experience working with all relevant disciplines reporting to Category lead: innovation strategy, creative strategy, category/brand strategy

• Experience working with marketing in the field is preferred

• Experience working in cross-functional and cross-geographical teams is preferred

• Nutrition, juice, dairy experience is a highly benefit but not essential

• Ability to provide input on portfolio strategy for a category, including OU-level nuance on global brands and regional / local brand outlook

• Ability to lead integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)

• Ability to oversee regional and local brand creative strategy (creative ideas and execution)

• Deep consumer understanding, with a grounding in insights and analytics

• Business / commercial acumen, including financial expertise

• Expertise in TCCC business models and financials

• Knowledge of:

• Product science

• Channel and shopper marketing, including online/ eCommerce

• RGM process

• RTM & Execution

• Design thinking capability

• Ability to work in Agile cross-functional teams