Media Planner

Job Summary:

We are seeking a detail-oriented and creative OOH Media Planner to join our advertising team. The ideal candidate will be responsible for strategizing, planning, and executing out-of-home advertising campaigns that effectively reach target audiences in various outdoor spaces, including billboards, transit ads, street furniture, and digital OOH platforms. This role requires strong analytical skills, knowledge of media planning tools, and the ability to collaborate with cross-functional teams to achieve client objectives.

Key Responsibilities:

• Media Strategy & Planning:
• Develop OOH media strategies based on client objectives, target audience insights, and market trends.
• Select appropriate OOH formats (billboards, transit ads, posters, etc.) and locations to maximize campaign impact.
• Work with internal teams to ensure media plans align with overall marketing strategies.
• Research & Data Analysis:
• Monitor market trends and emerging OOH opportunities to keep plans innovative.
• Use data to optimize media placements and ensure maximum reach and effectiveness.
• Campaign Management:
• Manage all aspects of the OOH campaign lifecycle, from strategy development to execution and post-campaign analysis.
• Coordinate with media owners, vendors, and creative agencies to ensure timely execution of OOH campaigns.
• Track and report on campaign performance, delivering actionable insights to improve future campaigns.
• Budget Management:
• Prepare and manage OOH media budgets, ensuring efficient use of resources.
• Ensure campaigns remain within budget while achieving maximum visibility and impact.
• Client Communication:
• Act as the point of contact for clients regarding OOH campaign progress, providing regular updates and performance reports.
• Present media plans and strategies to clients in a clear and persuasive manner.
• Address any client concerns or requests promptly and professionally.
• Innovation & Technology Integration:
• Stay updated on digital OOH advancements and incorporate these into media plans when relevant.
• Leverage technology to measure campaign success, such as through real-time data tracking or dynamic content delivery.

Required Skills & Qualifications:

• Bachelor’s degree in marketing, Advertising, or a related field.
• 2-5 years of experience in media planning, with a focus on OOH advertising.
• Strong knowledge of media planning tools and software.
• Proficiency in data analysis and the ability to interpret insights into actionable media plans.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Familiarity with digital OOH (DOOH) formats and programmatic media buying is a plus.

Job Type: Full-time

Pay: $3,000.00 - $5,860.77 per month

Schedule:

• Monday to Friday

Work Location: In person