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FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
“This position is a great opportunity for a seasoned marketing professional with a passion for driving and accelerating pipeline, developing segment and account strategies and implementing the plans and deliverables for sales teams.” - Vice President, Demand Generation
What You’ll Contribute
- Design and execute campaigns to drive customer engagement and incremental bookings and revenue.
- Strategically build the global Demand plan for FICO including account-based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks.
- Own marketing sourced pipeline and booking targets.
- Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle.
- Manage to allocated marketing budget.
- Build and maintain partnership with the NORAM Sales leadership team and nurture the relationships with in-country Sales teams.
- Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure FICO participation drives significant lead generation and maximizes ROI.
- Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization.
- Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed.
- Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for FICO’s solutions and services.
- Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy.
What We’re Seeking
- Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
- Proven track record of developing world class marketing teams in a high growth environment.
- Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.
- Creative skills in both communications and problem solving.
- Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
- Knowledge and experience in building demand marketing plans.
- Excellent verbal, written communication and presentation skills.
- Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred.
Our Offer to You
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
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