Head of Marketing

(A) Specific :

• Develop the corporate brand entity in consultation with the Business Unit (BU) Heads.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.
• Identify new revenue opportunities and strategizing the implementation of marketing plans.
• Collaborate with BU Heads to develop innovative marketing strategies.
• Allocate resources effectively across various marketing initiatives while ensuring optimal ROI.
• Build and maintain strong relationships with existing clients to foster loyalty and encourage repeat business.
• Conduct market research and competitor analysis to identify opportunities and threats, and modify strategies as needed.
• Actively participate in industry associations and networking events to expand knowledge and build relationships.
• Reach out to potential customers and act as a bridge that connect the potential customers and BU Heads.

(B) General :

• Planning and execution of marketing activities.
• Establishing the company's brand identity and reputation within the construction industry.
• Other duties as assigned.

(C) Safety :

• Follow the safety procedures, rules and regulations and eliminate or reduce hazard at the work place.

Job Requirements

(A) Education, Qualifications & Special Training :

• Diploma and higher education qualification in Marketing / Business Administration or in any construction related field.
• Job holder without the above qualification but with relevant experience would be considered.

(B) Knowledge & Skills :

• People Management.
• Good communication (verbal and written) skills.
• Proficient in Microsoft Office.
• Good negotiation skills.

(C) Experience :

• Preferably with minimum 5 year of construction industry related experiences.