Posted Date: Dec 17 2024
Accelerate executions of our Omnichannel strategic plans in GCI to drive improved business performance by delivering a superior customer experience.
Key Responsibilities
Leading a significant change for the region in omnichannel customer engagement, with transformed HCP experience through cross functional agile teams close to markets harnessing the power of technology and data, communicating clearly and simply the GCI Omnichannel vision, including each of the individual components, in a way that resonates across multiple stakeholders, winning hearts & minds to inspire, motivate and drive fast change across the LOCs
Define data driven content strategy and drive efficiency in end-to-end content generation and approval process
Accountable for achieving the regional omnichannel vision within HCP engagement / experience, as well as tracking of KPIs and overall progression and success
Working closely with the LOCs, Regional Tech and global digital teams to drive a successful delivery of our omnichannel vision, ensuring LOC demand is aligned to vision, roadmap & commercial strategy
Responsible for bringing together all the elements required for a successful delivery of our Omnichannel engagement strategy and achieving our vision, including integrating Omnichannel engagement into regional capability plans, Content Strategy, Brand planning, Data & Tech, new ways of working, leadership buy-in, data driven omnichannel customer journeys, coordinating with Sales Excellence for Sales reps & Leaders of the future and Hybrid selling, as well as Medical – Commercial omnichannel engagement
Working very closely with the LOCs, understanding challenges and proposing solutions to address them, bringing in stakeholders together (local, regional, global) to drive resolution while maintaining focus and prioritizing when needed
Share best practice & commercial impact of Omnichannel across the region
Skills, knowledge and experience
Master's degree in marketing or digital marketing
Min 10 years of experience as a senior omnichannel SME or digital transformation
Min 5 years of experience in digital/omnichannel engagement within pharmaceutical industry
Passion for understanding HCP needs around customer engagement and what entails positive customer experience
Direct experience in how Omnichannel engagement drives business performance
Extensive experience in virtual HCP engagement strategy and implementation
Excellent communication skills, handling complexity, business insights, prioritization and problem-solving skills
Good business understanding and knowledge on the commercial organization
Excellent partnering skills with ability to assess/diagnose a situation, generate solutions and engage & influence at all levels of management
Previous experience in Pharma commercial roles within sales, marketing, Digital and/or commercial excellence will be strongly valued
Additional certificates relevant for the job on Digital marketing, MarTech, etc will be valued
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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