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Jobs or company...

Regional Marketing Manager, APAC (Hybrid)

Salary undisclosed

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The Marketing manager, APAC is a key role in the expansion of the marketing team. You will play a crucial part in aligning our sales and marketing efforts, improving our lead generation strategies, and contributing to the overall growth and success of our brand in the APAC region.

PRINCIPLE ACCOUNTABILITIES

Lead regional go-to-market activities

  • Lead campaign go-to-market activities in APAC for all Fastmarkets key verticals (Forest Products, Metals and Mining, Agriculture, Carbon) by collaborating with cross-functional teams in sales, marketing, and product to create and execute demand-generation strategies that drive high-quality leads and pipeline growth.
  • Drive multi-channel marketing campaigns that increase lead flow to deliver on New Business revenue targets, deepen relationships with existing customers to retain and grow accounts, and build new relationships within existing accounts leveraging account engagement strategies
  • Monitor, analyze, and report on performance metrics, hold teams accountable to achieving goals, and provide recommendations for improvement based on data-driven insights.
  • Work closely with the APAC sales team to ensure the sales team understands marketing plan and campaign activities impacting lead flow and ensure there is a seamless lead handoff between Sales and Marketing and an ongoing feedback loop
  • Oversee the on-site event commercial consideration experience at Fastmarkets branded events, including creating on-site booth strategies, lead generation materials and collaborating with Customer Success and Sales members who will be on site
  • Help build best-in-class nurture programs, that include regular a/b test, learn, and optimize approaches for educating higher funnel leads and bringing through to consideration and conversion
  • Work to establish the company's brand and enhance our presence in the region.

KEY INTERFACES

  • Marketing Team
  • Sales & Customer Success
  • Product Strategy
  • Sales Enablement
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