Digital Marketing Specialist - Smartpaw

About Us:

SmartPaw is Singapore's first smart pet online shop, offering the widest range of pet technology products in the country. We also carry popular pet brands for all your pet care needs. Our passion lies in bringing innovative and premium pet technology products to market, simplifying pet well-being and enhancing pet owner lifestyles. We believe in quality service and products, building strong relationships with customers and keeping pets socially engaged and mentally happy. For the past 4 to 5 years, SmartPaw has been committed to simplifying life for both pets and their owners through the power of pet technology.

Role Overview:

As a Marketing Content Creator at SmartPaw, you'll be a creative powerhouse, playing a key role in propelling brand awareness and generating leads through compelling visual content. You'll be responsible for crafting engaging imagery and videos, managing exciting events, executing live streams, and collaborating with influencers to amplify our brand's reach in the pet tech world.

What You'll Do:

• Develop and implement digital marketing strategies: Across all online channels, including our website, social media platforms, email marketing, and online marketplaces.
• Manage online marketplaces: Optimize listings on platforms like Shopee, Lazada, and other platforms to drive sales and increase visibility.
• Plan, execute, and manage digital marketing campaigns and online advertisements: Including web, SEO/SEM, social media, and e-commerce sites to increase traffic and brand awareness.
• Create engaging product listings: Write compelling product descriptions and headlines that highlight key features and benefits, and use relevant keywords to improve search visibility.
• Design visually appealing product listings: Create eye-catching images and videos that showcase products in their best light.
• Analyze data and optimize campaigns: Track key performance indicators (KPIs) and use data to optimize our marketing efforts and maximize ROI.
• Implement SEO best practices: Conduct keyword research, optimize website content, and build high-quality backlinks to improve organic search rankings.

What You'll Need:

• Proven experience: At least 1 year of experience in a digital marketing role, with a strong understanding of digital marketing principles and best practices.
• A passion for pets: A genuine love for animals and an understanding of the pet industry.
• Excellent communication skills: Strong written and verbal communication skills, with the ability to create engaging and informative content.
• Data-driven mindset: Experience using analytics tools to track performance and optimize campaigns.
• Creativity and initiative: The ability to think outside the box and come up with new and innovative ideas.
• Team player: A collaborative spirit and the ability to work effectively with others.
• SEO expertise: Solid understanding of SEO principles and best practices, including keyword research, on-page optimization, and link building.
• Bonus points: Experience in the e-commerce industry, familiarity with pet tech products, and knowledge of SEO/SEM.

Job Type: Full-time

Pay: $2,000.00 - $3,000.00 per month

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• E-Commerce: 1 year (Preferred)

Work Location: In person