SENIOR EXECUTIVE / EXECUTIVE CONTENT MARKETING

The Courage Chapter has been engaged to conduct a search for a Senior Executive/Executive Content Marketing for our client, a Non-Governmental Organisation.

ABOUT ROLE

The Senior Executive / Executive, Content Marketing, is responsible for the development, management and optimisation of company's Community Services’ content marketing strategy across various online channels.

The position plays a crucial role towards company’s financial sustainability, by supporting our fundraising and community engagement strategy through content such as feature stories and newsletter articles.

RESPONSIBILITIES (SENIOR EXECUTIVE)

Content creation and management

• Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
• Craft compelling stories and case studies highlighting the impact of the social service agency’s work to attract donors and volunteers
• Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
• Analyse the performance of content to identify trends and optimise effectiveness

Fundraising support

• Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
• Design and implement strategies to increase donations through impactful storytelling and compelling calls-to-action
• Leverage on marketing automation for donor engagement and retention
• Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

• Coordinate publicity and marketing collateral support for events
• Provide event-day support for selected events, to support content creation
• Curate and procure corporate gifts and tokens of appreciation
• Other marketing support as needed

RESPONSIBILITIES (EXECUTIVE)

Content creation and management

• Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
• Craft compelling stories highlighting the impact of the social service agency’s work to attract donors and volunteers
• Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery

Fundraising support

• Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
• Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

• Coordinate publicity and marketing collateral support for events
• Provide event-day support for selected events, to support content creation
• Curate and procure corporate gifts and tokens of appreciation
• Other marketing support as needed

JOB REQUIREMENTS & QUALIFICATIONS

• Experience with demonstrated competencies in managing content marketing campaigns
• Good written and verbal communication skills, with the ability to write client feature stories and newsletter articles tailored to different audiences
• Good understanding of content marketing fundamentals and tools — including content calendar, ChatGPT, UI/UX, Google Analytics
• Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage
• Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage
• Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage
• Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus
• Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

• Passion to work in the social services sector, and advance the interests of vulnerable groups in the community
• Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members
• Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Part-time; Contract; Permanent