User Marketing Operations Specialist

Responsibilities:

User Engagement and Conversion

• Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.

CRM Operations and Optimisation

• Create and execute effective push notifications and email marketing campaigns.
• Analyse sales performance data to refine product recommendations and content strategies.
• Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Content Strategy and Copywriting

• Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
• Optimise copywriting to maximise open and click-through rates.

Social Media Trend Analysis and Product Recommendation

• Stay informed about trending topics on social media.
• Actively participate in team discussions to plan and implement timely push content strategies.
• Proactively identify and recommend products that align with current trends.

Cross-Functional Collaboration

• Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
• Foster teamwork to amplify results and optimise future campaigns.

Requirements:

• Bachelor’s Degree in Marketing or a related field.
• No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
• Passion for shopping and e-commerce industry.
• Strong attention to details and ability to thrive in a fast-paced start-up environment.
• Proactive, positive attitude, and excellent communication and coordination skills.
• Proficient in Microsoft Excel for data analysis and visualisation.
• Excellent English copywriting skills.
• Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.