Direct Response Campaigns Marketing Manager (Tech MNC / Media )
Salary undisclosed
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- Adecco is partnering our client, one of the world's largest tech organizations
- We are looking for a Performance Media Manager
- The role will start out as a contract
- Candidates who are immediately available/ able to start work within short notice will be preferred
- 5-8 years relevant direct response media experience, ideally managing app campaigns
- Client-side and agency experience, handling large-scale, complex campaigns. Very familiar with mainstream Ads products, Social media, measurement products like Firebase and local and regional publishers in APAC
- Strong analytical skills; ability to use data to drive actionable insights
- Superb program management skills with utmost attention to detail
- Excellent written and verbal communication skills, with the ability to present to and influence senior stakeholders
- Help plan, execute, measure and optimize Direct Response campaigns for multiple APAC programs, in partnership with the media agency
- Contribute to and drive the regional learning agenda forward to improve short and long term program performance
- Support regional and global workstream projects that unlock advanced measurement and experimentation capabilities across direct response campaigns
- Function as a co-lead for direct response campaign in APAC.
- Directly oversee the APAC Direct Response campaigns, working closely with internal team and the agency to maximize revenue returns.
- Build and share data - driven POVs on optimizing campaign performance, proactively uncover opportunities to improve efficiency across different aspects of the campaign
- Showcase exemplary project management skills to achieve milestones across various workstreams (including liaising stakeholders, organizing team roadshows, delivering presentations, etc.)
- Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package
- Send your resume to [email protected]
- All shortlisted candidates will be contacted
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