Growth & Brand Director

Full Time, onsite
iPiD
Singapore, Singapore

Salary undisclosed

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Description

What is our vision?

Know Your Payee. At iPiD, we envision a world where every payment is seamless, secure, and trustworthy. Our mission is to ensure that every transaction reaches its rightful recipient, fostering confidence and efficiency in financial exchanges globally. Through a single, streamlined integration, we empower banks, payment systems, fintechs, and corporates with robust pre-payment verification services, enhancing operational efficiency, regulatory compliance, and peace of mind for providers and their clients worldwide.

Who are we?

iPiD is a fast-growing fintech startup, founded by a global team of industry veterans from iconic organizations like SWIFT and Thomson Reuters. Supported by leading investors such as Monk's Hill Ventures, Jungle Ventures and Saison Capital, and guided by an advisory team featuring C-suite leaders from Microsoft, Commonwealth Bank, and the Bill & Melinda Gates Foundation. With a presence across key cities—including Singapore, Hanoi, Kuala Lumpur, Mumbai, Amsterdam, Brussels, Paris, London, New York, and Dubai - our team combines global expertise with local insights to ensure every transaction is verified, accurate, and effortless.

What are we looking for?

A visionary marketer to own and drive our end-to-end marketing strategy, to scale our fintech products with bold campaigns and cutting-edge brand initiatives globally. You’ll lead high-impact projects across digital, events, PR, and partnerships while collaborating with Product, Sales, and Leadership to align marketing with business growth. A creative hustler who thrives in a fast-paced startup environment, passionate about storytelling, data-driven, and ready to build from zero to one, this is your stage! With a track record in B2B marketing, fintech, or SaaS, you’ll execute and build out the foundation for our future marketing organization.

This is a full-time position that reports directly to the Chief Commercial Officer.

Core Responsibilities:

Own the end-to-end marketing strategy, from growth campaigns to brand development, to scale iPiD’s products
Design and execute high-impact initiatives that drive customer acquisition and retention
Build and manage all marketing channels, campaigns, content, and experiments, from digital, events to partnerships and PR — be the go-to person for getting things done
Work closely with Product, Sales, and Leadership to align growth efforts with business goals
Set the foundation for our future marketing organization and mentor team members as the company scale
Collaborate with the Leadership and People team on internal communication, merch and activities
Establish and maintain relationships with industry influencers and stakeholders

Requirements

Min. 8 years of experience in B2B marketing, SaaS in financial services, fintech or technology
A visionary marketer who thrives on building and scaling, making a meaningful impact to the business
A hustler with grit, rolling your selves up to get things done. A reliable and resourceful team member.
An exceptional communicator with the ability to build rapport and trust across teams and stakeholders.
Demonstrated abilities in leadership and people management; you will lead by example.
Data-driven, familiar with automation and digital marketing tools and analytics platforms
Contrarian, creative with a passion for storytelling and brand development
Ability to work independently and collaboratively in a fast-paced, globally distributed startup environment.
Fluency in English is required; additional languages are a plus.
Have the authorisation to work in Singapore