Digital Marketing Manager
Salary undisclosed
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- Assists to strategise and execute the hotel’s digital marketing communication plan.
- Ensures high performance on digital campaigns through effective data analytics.
- Supports corporate and brand on digital marketing initiatives.
- Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.
- Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
- Manages content for hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
- Ensures SEO and SEM synergies across all websites.
- Drive e-commerce through data analytics and marketing strategies.
- Works hand in hand with Revenue Management on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.
- Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
- Management of social media agencies to ensure optimisation of content engagement.
- Develops a social media influencer programme for all areas of the hotel.
- Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.
- Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
- Performs any other duties and responsibilities that may be assigned.
- Bachelor Degree in Business, Marketing, Communications or equivalent.
- Detailed understanding of digital marketing and social media landscape.
- Minimum of 4 years of relevant experience in digital marketing for service industry. Relevant experience in hospitality industry an advantage.
- Strong working knowledge of Microsoft Outlook and Microsoft Office.
- Detailed knowledge of video and photo editing tools
- Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages an advantage.
- Good interpersonal skills with ability to communicate with all levels of employees.
- Service oriented with an eye for details.
- Ability to work effectively and contribute in a team.
- Good presentation and influencing skills.
- Multicultural awareness and able to work with people from diverse cultures.
- Flexible and able to embrace and respond to change effectively.
- Ability to work independently and has good initiative under dynamic environment.
- Self-motivated and energetic.
- High integrity and able to keep confidentiality.
- Sense of urgency.
- 5-day Work Week.
- Duty Meals are provided.
- Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
- Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
- Medical and Wellness Benefit.
- Comprehensive Insurance Coverage.
- Local/Overseas Career Development & Growth Opportunities.
- Holistic Learning and Development Opportunities.
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