Marketing Associate
$ 3,000 - $ 3,000 / Per Mon
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As a Marketing Associate , you will need to :-
Owns the master product information of all details and specifications; acts as the product go-to person in the organization.
Devise product marketing plans for how the products will be sold, different sales channels, price point & advertising, in both local & overseas markets.
End to end project management of new products development cycle from ideation to go-to-market launch.
Conduct market research, derive data from online tools & social listening, consumer sampling surveys, internal feedbacks, etc.; to understand market trends and consumer likes into snacking and providing recommendations to business teams.
Work with internal teams such as R&D, Design, Supply Chain and Business teams to project manage and ensure key milestones are met i.e. new products, new pouch sizes, etc.
Manage & execute Lo Hong Ka and Jynns products' positioning as a consolidated products portfolio for the organization.
Responsible for product features copywriting, product description, products' ad copy and product design feedback.
Responsible for products' content, online and offline, to ensure the copies are compelling to audiences.
Work with Malaysia Marketing Team to improve and on part on all marketing plans
To act as the communication point for both Malaysia and Singapore Marketing Team
To support the General Manager to run a smooth operation in Singapore
Requirements:
Diploma / Degree in Product Marketing, Branding, or related field.
2-3 years’ experience in a product marketing and/or product branding position, or in a similar role.
Familiar with product marketing tactics (e.g. coordinated product launch in more than 1 market).
Conducted marketing analysis before with qualitative and quantitative data.
Good understanding of how FMCG products are being sold.
Creative and keen eye for detail with excellent written and verbal communication skills.
Owns the master product information of all details and specifications; acts as the product go-to person in the organization.
Devise product marketing plans for how the products will be sold, different sales channels, price point & advertising, in both local & overseas markets.
End to end project management of new products development cycle from ideation to go-to-market launch.
Conduct market research, derive data from online tools & social listening, consumer sampling surveys, internal feedbacks, etc.; to understand market trends and consumer likes into snacking and providing recommendations to business teams.
Work with internal teams such as R&D, Design, Supply Chain and Business teams to project manage and ensure key milestones are met i.e. new products, new pouch sizes, etc.
Manage & execute Lo Hong Ka and Jynns products' positioning as a consolidated products portfolio for the organization.
Responsible for product features copywriting, product description, products' ad copy and product design feedback.
Responsible for products' content, online and offline, to ensure the copies are compelling to audiences.
Work with Malaysia Marketing Team to improve and on part on all marketing plans
To act as the communication point for both Malaysia and Singapore Marketing Team
To support the General Manager to run a smooth operation in Singapore
Requirements:
Diploma / Degree in Product Marketing, Branding, or related field.
2-3 years’ experience in a product marketing and/or product branding position, or in a similar role.
Familiar with product marketing tactics (e.g. coordinated product launch in more than 1 market).
Conducted marketing analysis before with qualitative and quantitative data.
Good understanding of how FMCG products are being sold.
Creative and keen eye for detail with excellent written and verbal communication skills.
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