Regional Senior Media Manager, APAC

Position:

Regional Senior Media Manager, APAC

Reporting to:

Account Director

Office location:

Alice @Mediapolis, 29 Media Circle

Reporting Structure:

You are expected to manage your team (Senior Planners / Planners / Executives) that are being deployed in your business.

The role:

As a Senior Media Manager at our agency, you will play a pivotal role in shaping and executing media marketing strategies for our biggest client, a leading automotive brand, across the APAC region.

You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives.

This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.

Responsibilities:

Client Relationship Management:

· Build and maintain strong client relationships, acting as the main point of contact.

· Understand clients' business goals and translate them into effective media strategies.

· Provide strategic recommendations and insights to clients to optimize their marketing efforts.

Team Leadership and Development:

· Lead and mentor a team of media professionals.

· Foster a collaborative and innovative work environment, promoting the growth and development of team members.

· Set clear objectives, provide constructive feedback, and conduct performance evaluations.

Strategy Development:

· Develop and execute comprehensive media strategies that align with clients' objectives.

· Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media.

Data Analysis and Reporting:

· Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization.

· Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.

Budget Management:

· Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.

· Monitor campaign spend and adjust strategies as needed to stay within budget constraints.

Stay Informed on Industry Trends:

· Keep abreast of emerging trends, technologies, and best practices in media industry.

· Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.

Process/Strategy

- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok).

- Improve the current workflow & optimization processes.

- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.

Experience required:

· Minimum 6 years of work experience in a digital media and client servicing role.

· Strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.

· Integrated media planning knowledge would be an added advantage (OOH, Radio, TV, etc.).

· Strong communicator - possesses excellent verbal, written and presentation skills.

· Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines.

· Team leadership and mentoring experience.

· Have strong organizational skills being able to manage multiple clients / projects at once.

· Be confident in analysing and acting on marketing data.