Assistant Director, Marketing and Operations

Reporting to the Director, the Assistant Director leads a team in planning and operationalizing programs, including marketing for the Hua Mei Training Academy under Tsao Foundation. He/she will engage various stakeholders including faculty/trainers for effective delivery of offerings; end users for appropriate application of knowledge learnt; development team through regular portfolio viability review exercise which will eventually lead towards implementable business opportunities.

The Assistant Director will be the driver for establishing rapport and building strong relationship with key partners for advocacy purposes and participating in other continuous improvement projects for business sustainable growth and development to serve the ultimate stakeholders relevantly and timely.

Responsibilities:

Business Development / Marketing

• Market new and existing programs, plan and manage attachment programs from external institutions
• Participate in networking, sharing and collaboration with professional teams from various sectors to identify and develop new training needs and initiatives
• Work with Director to reinforce the Training Academy’s branding through marketing and delivering consistent quality programs

Programme Management

• Lead the operations of the Training Academy to ensure compliance with government funding requirements such as SSG, AIC, C3A, NSA and CPE guidelines and any other government bodies.
• Lead and manage the Organisation’s academic programmes (e.g. nursing, gerontology, counselling etc.), corporate workshops and community talks
• Ensure the smooth operations of end-to-end programme execution and delivery from planning course schedule, recruit, execution to graduation
• Coordinate with trainers or lecturers to contribute their creative, professional expertise, talents and skills to deliver quality and relevant training courses

Operations

• Preparation and consolidation of reports based on internal (Management) and external (CPE, SSG, AIC, NSA, Funding Projects) requirement.
• Familiar with TPGateway platform and TMS.
• Manage appeal process, grievances and complaints
• Manage Audit process from government bodies e.g. CPE, SSG, AIC, NSA
• Plan and develop appropriate systems and procedures for the effective administration of programs
• Oversee the calendar of training activities and ensure smooth admin and delivery of programs
• Oversee the co-ordination of training logistics and placement activities for programs through interface with clients, training partners and trainers to ensure operational requirements of the Organisation and clients are met
• Participate in strategic planning and facilitate planning sessions through providing the team with pertinent information and analysis
• Recommend appropriate marketing strategies to meet operational goals and participate in planning and implementing marketing plans
• Assist the Director with budget development and draft application and proposals for submission to funding authorities to maximize grants
• Establish good relations with government and statutory board and corporate clients to promote programs
• Confer with clients on their training requirements; to review and provide feedback to fine- tune course curriculum together with Development team
• Responsible for proper documentation of contracts with clients and trainers and ensure timely and accurate maintenance of statistical records & reports
• Ensure current and accurate maintenance of client database, training catalogue, email alert on relevant websites and other social media platforms, etc.
• Oversee the organization of resource materials such as training manuals, reference library, evaluation procedures, training materials and aids, publicity materials etc.
• Promote and recommend quality service standards with a view to continuous improvement, and participate in improvement projects
• Organise and participate in activities or outreach projects - internal or joint, that promotes the Organisation’s cause and mission

People Management

• Provide leadership to teams, and develop them through staff engagement, providing learning and coaching.
• Develop and maintain a culture that facilitates effective performance of staff through clearly established individual responsibilities and objectives.
• Establish key performance indicators to assess and regulate performance so that objectives are met.
• Responsible for selection, professional development and performance evaluation of staff, bearing in mind, recognition and career progression, as and when appropriate to be addressed.
• Ensure compliance to HR policies and guidelines.

Requirements:

• Degree in Business/Marketing or related eg. Learning and Development
• Minimum 5-7 years of working experience in an educational institution
• Experience and good knowledge in WSQ programmes
• Experience in liaising with government agencies
• Competent in business development and communication skills
• Have good knowledge of learning and development for adult learners.