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Digital Marketing Specialist (SEO / SEM / Marketing Campaigns / HubSpot / Google Ads)

Salary undisclosed

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Job Description

We are seeking a highly motivated Digital Marketing Specialist with expertise in SEO, SEM, Marketing Campaigns, HubSpot, and Google Ads. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a strong understanding of current online marketing concepts, strategy, and best practices.

Roles And Responsibilities

  • Develop and manage digital marketing campaigns
  • Optimize content for search engines and lead generation
  • Utilize HubSpot and Google Ads to drive traffic and engagement
  • Measure and report on the performance of digital marketing efforts
  • Collaborate with internal teams to create landing pages and optimize user experience

Job Requirements

Requirements

  • Bachelor's degree in Marketing or relevant field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Strong knowledge of HubSpot, Google Ads, and other relevant digital marketing tools
  • Up-to-date with the latest trends and best practices in online marketing
  • Strong analytical skills and data-driven thinking
  • Excellent communication and interpersonal skills

Plus Skills

  • Proficiency in HTML, CSS, and JavaScript
  • Experience with A/B and multivariate experiments
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)