Marketing Executive (F&B Industry)
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Company Introduction
Yum Cha Restaurant first opened its doors in Year 2000, in the heart of Chinatown near Temple Street, with the aim of bringing back the dim sum tea house concept in a shophouse setting, with marble tables and wooden chairs for a nostalgic feel. Away from the hustle and bustle of city life, Yum Cha offer a unique dim sum dining experience – be it for lunch or dinner.
Famed for its large variety of dim sum, ranging from traditional recipes to modern creations, Yum Cha has also extended its menu to include in favourite local items and seafood dishes, and continues to be a popular icon in Singapore.
Job Responsibilities
- Develop, implement marketing strategies and establish new business opportunities in line with company sales objectives
- Plan, coordinate, execute and manage promotional activities
- Coordinate and execute in-house photoshoots for marketing and promotional purposes
- Responsible for creating, managing, optimizing social media advertising campaigns for various business entities
- Monitor and respond to comments in social media posts as appropriate
- Craft marketing content to drive maximum customer engagement across digital and social media platforms such as Face and Instagram etc.
- Evaluate the effectiveness of marketing channels and activities
- Design marketing collaterals including social media visuals, EDMs, brochures such as TikTok, XiaoHongShu, Instagram, Facebook and Lemon8 etc.
- Research on digital marketing trends and processes
- Liaise with print vendor to provide print specifications, obtain quotes and organize production schedules
Job Requirements
- Have in-depth knowledge of social media platforms, prior experience working in analytics and be digitally savvy
- Advantageous to have Adobe, Illustrator, Canva and other graphics software knowledge
- Excellent command of English and Chinese (both spoken and written) to liaise with Chinese-speaking associates and contribute to marketing materials in Chinese language
- A hunger to learn on the go and an ability to multi-task
- Ability to work independently
- Preferably with background in Design / Marketing / Business Development / Events Management / Marketing Communications or equivalent
- Experience in F&B industry is highly advantageous
We regret that Only locals/PRs or those with legal work authorization in Singapore shall be considered
Job Types: Full-time, Permanent
Pay: $3,000.00 - $4,000.00 per month
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
