Platform Analytics and Insights Senior Specialist

As Singapore's leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.

At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.

If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.

Grow your career with us today and make a difference.

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Platform Performance & Insights (Senior Specialist)

About The Team

The Platform Performance and Insights team is responsible for generating actionable insights from user-behavior & app/digital interaction data across all digital/omni channel touchpoints to support FairPrice Omnichannel CoE and enabling data-driven business decisions.

Platform Performance and Insights team leverages data from multiple sources (Amplitude, Google Analytics, Contentsquare, CDP, BigQuery) to drive in-depth analysis and insights on key topics like user friction points on app-journeys, user engagement drivers, omnichannel/omni-vertical behavioral journeys, app-engagement, screen/platform performance all of which are critical to enhance user/DCC engagement and drive growth & user satisfaction.

About the Role

• Gain in-depth understanding of behavioral and transactional data across various sources (Clickstream/GA, CDP/Product Analytics/Segmentation/Cohorts, Transactional data, Customer Data, CRM, A/B Testing data) & tools (Amplitude, Google Analytics, Segment, Bigquery, DataStudio, Contentsquare)
• Being the ‘data backbone' of Platform team - Spearhead all App/User analytics efforts - analyze user behavior across App/Web, product & feature interactions on the app, measure effectiveness of various properties (Banners, Widgets, Swimlanes), screens (HomePage, Search, Promo etc), business verticals and analyze user journeys/funnels on the platform
• Monitor key app performance metrics like Traffic, Conversion, GMV, DAU, Engaged Users, Funnel & Retention metrics across various key dimensions. Generate actionable insights & key opportunities from the same by analyzing key drivers, interpreting trends & proactively performing deep-dive analysis as required
• Support various teams across Omni CoE on a need-basis on various high-impact initiatives - drafting the right measurement framework, advising on right quantitative techniques & metrics to measure impact of key Product/Platform/Omni Channel initiatives
• As the ‘Power User' of all user/digital analytics tools, work closely with Data product teams to review, feedback and influence definition and tracking of core events (user actions) & properties.
• Be the ‘Champion' of user/digital analytics tools and metrics across the org. Educate, empower business users across the org, as needed, to evangelize the usage of user-behavior data through self-serve tools

Qualifications

• 3-5 years of relevant work experience in digital analytics/product analytics/user insights roles
• Strong hands-on expertise in Google Analytics and digital/product analytics tools like Amplitude, MixPanel, Heap, Pendo. Working knowledge of digital experience tools like Contentsquare/FullStory is a plus.
• Strong in custom querying, dashboarding and analysis (SQL, Google BigQuery, reporting & dashboarding tools like DataStudio/Tableau)
• Experience working with & navigating through complex Event/Tag Plans, user journeys, omnichannel data, CDP & data teams is a big plus
• Quantitative discipline with strong business sense; ability to articulate complex analyses to a wide range of audiences and translating these to actionable business insights
• Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently; partnering with mid-senior level executives to deliver business impact through data & actionable insights

Working Location: Fairprice Hub (Joo Koon)