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Performance Marketing Manager

Salary undisclosed

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Online furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self.We are building a culture of people obsessively passionate about our mission and a place where you will want to show up every single morning and thrive together.Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team?If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have.As the Performance Marketing Manager, you will take ownership of Castlery's performance marketing strategies:
  • Overall growth strategies for performance marketing, including but not limited to Google, Facebook, Pinterest, TikTok and retargeting channels. Devise performance marketing strategies that synergize with business goals.
  • Own the performance marketing budget with a data-driven approach to drive towards growth and efficiency targets.
  • Empower creative ideas and innovations within Performance marketing channels. Being the same is boring, and we want to challenge the status-quo and drive excellence and impact in life.
  • Drive inputs for channel excellence with creative, campaign, analytics, merchandising, tech teams. You will be driving the collaborations and cross-functional projects with different stakeholders to create synergies with performance marketing.
  • Make strategic decisions and prioritize with the right focus. You will need to know what decisions to make and how to prioritize to reach effective outcomes.
  • Deep dive and drive insights. There will be a lot of data and different interpretations. You will need to identify what matters and propose effective solutions.
  • Coach and grow the performance marketing team to the next level. You will foresee the company's needs, know the aspirations of people, and grow the team to support company growth.
The ideal profile:
  • At least 6 years of experience in Performance marketing, with 3 years of team management experience
  • Proven track record in achieving targets with resilience, while keeping an eye on long-term growth
  • Experience in leading the continuous strategy for performance marketing growth
  • With a strong people focus, you know how to attract, train, and inspire your team towards our mission and goals
  • Structured while keeping the big picture in mind: you will need to prioritize for the team with deep understanding of impact
  • Drive the processes and systems within teams
  • Curious and willing to deep dive into the insights behind data
  • Challenge the status quo, while leading the change with empathy and clarity
  • Drive collaborations across teams and departments
  • Empower the education and sharing on performance marketing
  • Gets involved in the hiring and development of the team, and starts long-term planning and development of the team's talent needs
Our Promises:Our first promise - the ride of a lifetimeYou will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.The second promise - a good place to workWe are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.
  • We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture
  • Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
  • Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow