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- Bachelor’s / Master's Degree, preferably in marketing or business management or related field
- At least 8 years of experience as a content manager with experience in online community building;
- Experience in managing customer-facing platform with metrics that demonstrate improvements in both customer satisfaction and cost management;
- Strong understanding of project management and the documentation essential to all digital projects such as scope of work, project brief, functional specifications, user acceptance tests, timelines;
- Experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles;
- Eye for detail and a creative and strategic thinker;
- Adaptable to changes and new technologies;
- Excellent communication, project management, and analytical skills;
- Build relationships and work effectively with numerous departments across the region;
- Takes initiative to improve current state of things and adaptable to embrace new changes.
- Proficiency in Adobe Experience Manager (AEM);
- Familiar with Adobe Enterprise Manager, or has done Website work and development.
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition;
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and display advertising;
- Optimize content and website structure for search engines to improve organic search rankings;
- Manage paid search campaigns to maximize ROI;
- Monitor, analyze, and report on key performance indicators (KPIs) such as conversion rates, traffic, and campaign effectiveness;
- Work closely with cross-functional teams, including C- Level Stakeholders, sales, product, and creative teams, to align marketing strategies with business goals;
- Design content and stories to support the specific product features of the apps, marketing campaigns as per product messaging;
- Keep up-to-date with the latest digital marketing trends, tools, and best practices.
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