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Role Responsibilities:
Events:
• Planning: Lead all events, they range from new CHAGEE store openings to closed-door loyalty & engagement events for VIPs customers and KOLs. Plan event from start to finish according to requirements, target audience and objectives. Prepare budgets and ensure adherence, work closely with Events company.
• Execution: Coordinate all operations. Lead promotional activities for the event. Supervise all staff (event coordinators, caterers etc.). Ensure event is completed smoothly and step up to resolve any problems that might occur
Branding:
• Execution: Look at brand positioning and consumer insights, to shape and communicate our vision and mission. Translate brand elements into plans and go-to-market strategies. Oversee new and ongoing marketing and advertising activities
• Cross-team functionalities: Work closely with internal and external creative team as well as social media teams.
Role Requirements:
• 6- 8 years of relevant working experience, a mix of Brand and Events work.
- Events: Proven experience running big events successfully.
- Brand: Experience in aligning the company around brand work such as brand campaigns, brand guidelines etc.
• Experience in FMCG / Retail / any other fast paced Lifestyle industry. Thrives in a dynamic, fast paced environment.
• Strong in project management, with a knack for problem-solving.
• Able to communicate clearly and present to senior leaders when necessary.
• Excellent command of Mandarin to communicate with Mandarin speaking stakeholders.
