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Job Purpose
We are looking for a dynamic and experienced Go-To-Market Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive go-to-market strategies for our insurance related products and referral rewards.
Your primary goal will be to drive traffic to our mobile app, generate leads, increase conversions leading to revenue growth. This is done by crafting compelling content and effectively positioning our products in the market to the target customer segments across the various media platforms especially social media.
You will need to keep up to date on the latest digital marketing trends, technologies, digital consumption shifts of customers to continuously refine and optimize our go-to-market strategies.
The ideal candidate will have a strong background in marketing, social media management and with a proven track record of successfully launching products. We are looking for a seasoned marketing leader who can balance deep strategic work with crafting crisp messaging, all while moving fast to get results. If you are passionate about bringing innovative digital wealth products to market and have the skills and experience to make a significant impact, we would love to hear from you.
Key Responsibilities:
- Develop, execute and project manage comprehensive go-to-market strategies for product launches.
- Partner with other teams across the company and external agencies (if needed) to develop a compelling product positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and customers insights.
- Planning and developing social media campaigns, crafting compelling content, posting content across social media accounts
- Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
- Ensure compliance with relevant regulations and standards.
Requirements:
- 8 to 10 years of experience in marketing, campaign management, media management.
- Strong strategic thinking and analytical skills.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
- Strong project and budget management skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience with digital marketing and social media.
- Knowledge of industry trends and best practices.
- Ability to work independently and as part of a team.
- Knowledge of relevant regulations and standards in the financial industry.
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.