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Marketing Executive (CRM/ East/ Up to $5k/ 6 months renewable)

Salary undisclosed

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The Opportunity

  • Opportunity to work within a leading air hub in Asia.
  • As part of the Rewards Marketing team, you will play a pivotal role in driving customer acquisition, increasing customer engagement and boosting retention
  • Mon - Fri: 8.30am - 6.00pm
  • Location: East
  • 6 months contract - renewable subjected to performance!

The Talent

  • Min Degree holder in marketing or equivalent
  • Data-driven with strong analytical skills and business acumen.
  • Innovative, independent and self-driven individual who is a team player and agile to changes.

Job Description

  • Develop in-depth understanding of our members through data-sets and transform data insights into action plans to improve business performance.
  • Collaborate with stakeholders and partners to implement data-led marketing campaigns and initiatives to spur spend and engagement amongst our members.
  • Orchestrate loyalty events to increase footfall, sales and provide unique customer experiences, including leading and organising customer events, from conceptualisation, communications, event planning and execution to post-event analysis
  • Devise strategies and plans to convert inactive members to active members.
  • Focus on customer segmentations, customer journeys and customer lifecycle management.
  • Curate relevant audience contents with strong branding and digital engagement through multi-channels (email, notifications, in-app, social media etc)
  • Immerse in marketing experimentations to drive conversion and loyalty. Experiments include driving conversion from inactive to active, offline to online, pre-trip to post-trip across multitouchpoints etc.
  • Create customer-centric innovations to anchor loyalty program as best-in-class travel and retail loyalty program.

Next Step

Prepare your updated resume, send to the following email:

[email protected]

*Only shortlisted candidates will be contacted*