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Jobs or company...

Prestige Marketing & Retail Director, Travel Retail APAC

Salary undisclosed

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Functions and Responsibilities:

Plan

  • Portfolio Strategy at regional level (Brand & Markets combination).
  • Regional Marketing Plan including Innovation and core lines, ATL, BTL, and work closely with Retail and Education as part of brand building.
  • Localization needs for Travel Retail APAC and coordination with Global brand teams.
  • Work closely with Global Travel Retail (GTR) and Global brand teams on TR strategy implementation.
  • Annual Budget by Brand, by line and growth drivers.
  • Forecasting & Pricing.
  • Annual TFWA events.
  • Marketing calendar alignment and management.

Execute

  • Perfect execution of Annual Regional Marketing Plans and contingency plans when needed.
  • Media, PR, CRM, E-Commerce, Digital and Social Management.
  • Sell-out analysis (market share, productivities, distribution, pricing, competitors, ROI of activations).
  • Establish pricing based on brands recommendation, regional indexes and coordination with domestic.
  • Contribution to the team meetings (communication of marketing plans and priorities by brand) and to business reviews preparation for Key Accounts, Top management, Retailers.
  • Support GM in identifying growth opportunities in clients and adapting the marketing strategy.

Business Control/ Ownership

  • Control the P&L per brand considering Net Revenues, COGs, Media expenditure, Promotional/POS investment.
  • Marketing Budget (ATL & BTL).
  • Other Marketing expenses and T&E.
  • Stocks and obsoletes, playing an active role in designing actions to reduce them.
  • Manage budget and timeline.

Retail Management

  • Responsible for overall management of permanent and temporary projects.
  • Ensure the team implement Retail Excellence for permanent and temporary spaces.
  • Manage and control budget of CAPEX and OPEX.
  • Cost optimization for general contractors and suppliers.

People Management

  • Marketing and Visual Merchandising Team management.

Requirements:

Experience: 10 years of similar experience in a regional role in the Travel Retail Channel in Asia-Pacific. Experience in the fragrance/ beauty industry is necessary.

Education: Masters or Degree holder in Marketing or Business.

Languages: Fluent in written and conversational English.

Attributes & Specific Knowledge required:

  1. Good expertise in Travel Retail Asia-Pacific
  2. Demonstrates business acumen and strong analytical skills
  3. Solid negotiation and project management skills
  4. Strong interpersonal and communication skills with a team player mindset
  5. Proactive, action-oriented and operate with a sense of urgency
  6. Able to multi-task and thrive in fast-paced environment
  7. Passionate and demonstrates sensitivity to the prestige fragrance sector
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