Investment and Accountability Director, SEA

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is powered by its global brands, Starcom, Zenith and Spark Foundry, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation.

One of those key data-driven practices is Publicis Media Exchange (PMX). PMX compromises of a central trading and operations function, and dedicated expert investment teams to help support clients with implementational planning and buying. The role of the PMX Investment team is to manage frontline relationships with Media and Technology suppliers, by representing the best interests of our clients to maximise trading efficiencies, champion creativity, and ultimately drive business results.

As the SEA Investment and Accountability director, you will work closely with the team lead and client lead in driving strategic commercial advantage for the client across the region. You will have responsibility which encompasses driving strategic solutions that delivers marketing led growth for the client and operational trading best practice with the in-market teams on a consistent and transparent approach. You will demonstrate internal and client leadership, commercial acumen and vision, and inspire the Activation teams to deliver a cohesive, proactive approach to investment solutions which helps the clients business grow.

Negotiation and activation leadership

• Work with the team lead on the negotiation strategy and go to market philosophy for the individual client
• Co-Lead annual client specific negotiations to ensure best outcome in line with or better than market / PMX benchmarking, delivering on client investment KPIs
• Ensure consistency of activation process and product across all markets
• Help drive market leading reputation for excellence for the Groupes activation capabilities, media partner relationships and value creation
• Uncover new and enhance existing JBPs for the client, including integration of Groupe strategic benefits to drive impact and a competitive advantage for the client
• Ongoing value tracking and consistent management of client KPIs, for internal and external merchandising

Client leadership

• Develop and maintain senior client contact including procurement lead
• Ensure that all client investment KPIs are exceeded
• Ensure media auditing processes are managed by the teams and attend client audit meetings
• Proactively support Client leads to manage client related activation issues when required

Internal & external relationship management

• Maintain productive working relationships and regular contact with senior media owners
• Escalation point where necessary to ensure issues are resolved in a fair and objective manner
• Work closely with Team Lead to support efficient and effective team structure and operations, and client satisfaction (indicated by client survey results) is consistently high
• Contribute and drive an investment community on the client that delivers learnings, best in market opportunities and a performance led culture
• Drive a Publicis POV and leadership on key industry topics
• Ensure that the agency’s PMX Media Partner targets are being tracked and met by client and team
• Ensure that the team are using PMX's best practice briefing and negotiation process to ensure best outcomes can be achieved for both our clients and the agency

• 12+ years experience in media
• Expert across the following Office platforms: Word, PowerPoint and Excel
• Expert on media investment tools
• Possess market and industry knowledge – historical and current
• Possess strong financial management skills and business acumen
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence senior stakeholders.
• A strong leader that is inspiring, collaborative and enjoys mentoring, motivating and developing their team

A master negotiator, able to resolve any issues in a fair and objective manner, drive maximum meaningful value for our clients whilst nurturing long-term, sustainable relationships with our media partners