Regional Marketing Manager (new role based in Singapore)

We solve the world’s toughest and most important thermal problems. As a world-class industrial technology and thermal products leader, Watlow designs and manufactures heating solutions consisting primarily of electric resistive heaters, temperature sensors, temperature and power controllers and supporting software – all the components of a thermal system. We partner with our customers to optimize thermal performance, decrease design time, and improve the efficiency of products and applications. Watlow brings 100 years of experience to numerous industries, including semiconductor processing, clean environment technology, energy generation, diesel emissions, medical and food service equipment.

The ideal candidate will be 1) leading, coaching and developing effective teams and 2) analyzing and translating data into clear market objectives.

Functional Contribution (Contribution Matrix):

• Demonstrated ability to covert market data into successful strategy;
• Prior experience leading regional teams providing effective coaching, mentoring and team development;
• Strong expertise in analytics, data interpretation, market trend/research/reporting, requires more general marketing skills and experience in areas like campaign development, promotions, project management, PR/advertising, content marketing, etc;
• Prior experience leading the development and implementation of digital marketing strategies (ie. web, social media, email marketing, Google analytics, etc.);
• Implements marketing and Business Unit marketing strategies;
• Determines best practices to achieve goals;
• Advances and improves Center of Expertise (COE’s);
• Leveraging cultural commonalities amongst Watlow global community;
• Understands the value proposition of the organization and the inter-relationships needed to deliver it;
• Applies organizational metrics and correlates the relevance to business success;
• Identify strengths, weaknesses, opportunities and threats and initiates appropriate actions;
• Leads organizational initiatives to achieve best practice, financial results or Lean objectives;
• Establishes and ensures adherence to budgets and business plans;
• Applies critical thinking to information received and evaluates best decision for organizational success;
• Champions open two-way communications;
• Demonstrates systems thinking and creates an environment of collaboration;
• Communicates and creates alignment around strategy, business goals, and results to team members and business leadership;
• Develops and leads solutions to more complex business challenges;
• Coaches forward, develops, challenges, and recognizes others;
• Sets business priorities for work activity.

Skills, Abilities and Mastery (Responsibility Matrix):

Services:

• Establish regional vertical marketing plans and budgets, and assure implementation to achieve business goals;
• Ensure a consistent review of regional industry and application segmentation is maintained within the organization’s databases;

Delivery:

• Support efforts to understand the external market environment through market research, Environment of Customer/Voice of Customer (EOC/VOC), trend analysis, competitive analysis, and customer analysis;
• Leverage mastery and experience to oversee, coach and develop regional marketing communications team;
• Identify emerging markets with potential for profitable growth;
• Collaborate and work with product management to incorporate regional needs, opportunities, competition environment and issues into both global product plans and regional plans in order to achieve growth objectives;
• Collaborate and work closely with Product Management and Marketing Communication for new product launches globally;
• Provide sales tools and training on industry applications and strategies;
• Lead and coordinate region’s advertising and promotional plans including tradeshows, working closely with the leader for the defined strategic market;
• Maintain and enhance Watlow’s brand in assigned region by working closely with Product Management and Marketing Communication;
• Ability to assess complex market landscape and create a focused, integrated vertical market plan.

Business Partner:

• Work closely with account and business development managers to develop account strategies and plans to maximize revenue growth and return on investment;

Center of Expertise (COE):

• Vertical Marketing Expertise;
• Team building;
• Marketing Planning;
• Segmentation;
• Channel Development;
• Tactical Planning and Execution.

Education, Experience and Certification Requirements:

• Bachelor’s degree and related experience (10+ years)

Additional Information Regarding Position:

• Required to work fast-paced environment;
• Fluent in English is a requirement for this position, any additional Asian languages are a plus especially Malay, Mandarin, Japanese;
• Expert skill level with all Microsoft Office applications;
• Ability to multi-task, organize, and prioritize work;
• Some travel required to Korea, Southeast Asia (maybe China occasionally) for shows and events when additional support is required.