Marketing Manager

The Marketing Manager role is to plan and implement marketing strategies and plans in order to meet the company objectives. He/She needs to manage all the marketing activities of all brands under Japanese Chain Restaurants (JCR), with thorough understanding of the market situation/consumer needs and implement strategies/plan alternations as needed.

• To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity
• To manage the annual budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment
• To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
• To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy
• To establish a clear, challenging & measurable goals; effective execution with speed and excellence; set realistic milestones and action plans to support successful project achievement; map out detailed execution plans and follows through to ensure target achievement as well as compliance with company policies, guidelines and budgets
• To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand
• To collaborate with cross-functions, including operations and other internal and external functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
• To drive and manage marketing projects, new product development and other initiatives
• To ensure the coordination with media and printing vendors on public relations, press release and promotion related materials are timely and the marketing/promotion materials are in high quality
• Work closely with CRM team and develop and implement membership loyalty programs to engage and entice loyal customers regularly
• Works closely with senior management and facilitates team dynamics within department and multifunctional groups to meet business goals
• Lead the team to a new height in delivering sustainable contributions to the business objectives

The Person:

• Degree holder in Marketing, Business Administration or related disciplines
• Minimum 8 working experience in advertising, marketing communication in F&B or retail industry including 5 years in supervisory role
• Self-driven with can-do attitude and ability to deliver quality output
• A change agent, resilience with positive mindset
• Result-oriented with strong business acumen and numeric sense
• Strong team leader with experience of leading team
• Excellent interpersonal and communication skills in both spoken and written English
• Interest working in the dynamic team and passionate about Japanese Culture
• High proficient in MS office particularly Excel & Powerpoint.