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Marketing Operations (CRM) Senior/Specialist

Salary undisclosed

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Summary

At SHEIN, the marketing team consists of various functions: e-commerce channel operations, social media, key-opinion leaders’ management, branding, graphic design and data analysis. Combining these functions, it allows us to implement marketing activities that are attractive and connects us with millions of customers, to achieve our mission where “everyone can enjoy the beauty of fashion” across the region.

We are looking for a creative and positive professional to work within the marketing team on marketing operations. Your role is to grow and help shape our regional marketing programmes, working at each stage of the funnel to build the brand awareness and optimise marketing performance.

Responsibilities

  • Develop and evolve user segmentation, communication delivery (emails, push notifications, etc) and performance evaluation
  • Participate in CRM planning and executing CRM & Campaign programs
  • Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
  • Work closely with other team (campaign operation, channel operation, product, etc) to create banners and layout of pages that are personalized to the local market.
  • Create hypotheses, run A/B tests or other experimentations and apply basic statistics to improve campaign performance
  • Measure and analyse activity with data driven insights, drive efficiencies and effectiveness through continuous improvement.

Qualifications

  • A minimum of 3+ years e-Commerce experience, preferably in Fashion & Beauty industry.
  • Proficient in delivering online campaigns and managing automation with rigorous A/B testing
  • Able to work independently, has initiative, and at the same time, a team player who can work well with cross functional teams in a fast-paced environment
  • Ability to execute with high-accuracy, multi task, deal with uncertainty, willing to learn and are highly organized in paper work.
  • Good understanding of user journeys, digital usability and user experience. Familiar
  • with the key promotional calendar and the market behaviour.

About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. Founded in 2012, SHEIN has more than 11,000 employees operating from offices around the world.

SHEIN Learning

Benefit from our comprehensive training programs that provides our employees with a variety of targeted and tailored development opportunities. We invest in the long-term potential of every SHEINer and encourage everyone to do their best work.

SHEIN Care

Our community is full of vitality and excitement. We share an energetic and open culture as we work together to leverage our unique experiences. At SHEIN, you will meet some of the best people you will ever work with. We encourage you to be yourself and realize your full potential.

SHEIN Active

SHEIN organizes fun and dynamic activities. Employee experiences are important to us and we believe these activities will bring everyone together.

To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.