Regional Marketing Senior Executive, (Southeast Asia & Australasia)

Full Time, onsite
Shangri-La Group
Singapore, Singapore

Salary undisclosed

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At the Shangri-La Group, we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance, and effort recognitions.

We are seeking a savvy Regional Marketing Senior Executive who will be part of a team responsible for the region’s owned and earned content strategy to position our hotels as a hospitality leader and drive revenue growth. You will play an important role in producing, optimising, publishing and maintaining high-quality, brand-consistent content across our Southeast Asia & Australasia markets and distribution channels (online & offline).

As a Regional Marketing Senior Executive, (SEAA), We Rely on You To

Develop, manage and optimise compelling content on various owned channels (email, social, websites etc) to drive engagement rate and lead generation, and reporting
Ensure consistent brand messaging across all communication platforms including third party OTA sites
Proactively manage content within the content management system and take ownership for quality and accuracy
Support property marketing teams in maximising functionalities of the CMS to enhance customer experience on the web
Participate in the full website production lifecycle, including scope out content requirements, production, testing and ongoing management/refinement
Support localisation of global content and quality of translations
Ensure online content supports SEO goals, our brand standards, style guidelines and legal and compliance requirements. Provide guidance and support to property teams to achieve this objective as well
Incorporate learnings from analytics data into the development of content and work collaboratively with regional performance marketing team to incorporate the learnings.
Optimize meta-data and on page content based on priority keyword focus
Support hotels with content alignment and consistency, proper adoption & effective execution of partner tools and functionalities across OTAs, hotel review sites etc
Manage the training and support for key content platforms (CMS, Emplify etc)
Analyse and evolve current owned content reporting dashboarding to ensure full picture of engagement and conversion utilizing trusted data sources
Manage end-to-end project including supporting new hotel opening teams with their owned and earned content strategy
Conduct market research to identify industry trends, competitive landscape, and customer preferences

We Are Looking for Someone With

Minimum 4 years of regional marketing experience
Experience in an agency and/or hospitality industry is highly preferred
Demonstrated knowledge of marketing principles, best practices, and campaign development
Has knowledge and experience working on platforms like Google and Facebook is a must
Experience and familiarity with popular digital and social media platforms in China, and SEO/SEM practices in the China market will be advantageous
Good analytical and problem-solving skills, with a data-driven approach to marketing decision-making
Proficiency in data analysis tools (e.g. Google/Adobe Analytics) is a must
Demonstrated ability to manage projects and efforts from conception to successful execution
Demonstrated ability in creative content development and management is required
Analytical and comfortable with numbers, with the ability to gather actionable insights and make strategic recommendations
Good interpersonal skills to develop collaborative relationships with various internal and external stakeholders
Excellent communication, interpersonal, and presentation skills, with the ability to collaborate across departments