sales and marketing

Job Title: assistant Marketing executive

Department: Marketing

Reports to: Head of Marketing

Job Overview:

As a assistant Marketing Executive, you will be responsible for the planning and execution of marketing campaigns to promote products and services, increase brand awareness, and drive sales growth. You will work closely with the marketing team, sales team, and external partners to ensure that all marketing efforts align with the company’s overall objectives and strategies.

Key Responsibilities:

1. Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns (digital, print, social media, etc.).

• Analyze the performance of marketing campaigns and optimize them based on insights.

• Collaborate with the creative team to develop marketing materials like ads, brochures, and social media posts.

2. Social Media Management:

• Manage the company’s social media accounts, including content creation, posting, and engagement.

• Monitor trends, engage with followers, and respond to comments and messages.

• Develop social media strategies to increase brand visibility and engagement.

3. Content Creation:

• Assist in creating engaging and relevant content for blogs, email campaigns, and marketing collateral.

• Work with copywriters and designers to ensure consistent brand messaging.

4. Market Research:

• Conduct research to identify market trends, customer behavior, and competitor activities.

• Analyze customer insights and preferences to enhance campaign effectiveness.

5. Digital Marketing:

• Manage digital marketing channels such as SEO, SEM, and email marketing.

• Oversee website content and optimization for conversions and search engine rankings.

6. Event Planning:

• Assist in organizing promotional events, product launches, and corporate events.

• Coordinate with vendors, partners, and internal teams to ensure successful event execution.

7. Partnerships and Collaboration:

• Collaborate with influencers, media, and partners to create joint marketing initiatives.

• Foster relationships with key stakeholders for co-branding or joint promotional opportunities.

8. Budget Management:

• Assist in managing the marketing budget, ensuring that resources are allocated efficiently.

• Track and report on marketing expenses and ROI.