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Content Creator (Team Lead)

Salary undisclosed

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prettyFIT is a well-known Singaporean ladies footwear brand with a strong reputation for creating stylish and comfortable shoes for women. We are looking for a Content Creator (Team Lead) to join our team and oversee the brand's positioning and development.

Key Responsibilities:

1. Content Strategy & Development:

  • Develop and execute content strategies that align with prettyFIT’s brand identity and marketing objectives.
  • Lead the conceptualization and creation of visual content, including photography, videos, graphics, and campaign mood-boards.
  • Collaborate with marketing, design & merchandising teams to ensure cohesive storytelling across all channels.

2. Photography & Visual Production:

  • Oversee all stages of the photography process, from pre-production planning to post-production editing.
  • Coordinate with photographers, stylists, and models to ensure high-quality, brand-aligned imagery.
  • Manage the development of campaign mood-boards to guide the creative direction of photoshoots & marketing campaigns.

3. Team Leadership & Collaboration:

  • Lead and mentor a team of content creators.
  • Provide creative direction and constructive feedback to team members, ensuring consistency and excellence in all content produced.
  • Foster a collaborative environment that encourages creativity and innovation.

4. Project Management:

  • Plan and manage content production schedules, ensuring timely delivery of all projects.
  • Monitor content performance and adjust strategies as necessary to meet business goals.
  • Manage budgets for content creation, including photography shoots, equipment, and freelance talent.

5. Brand Consistency & Quality Control:

  • Ensure all content is on-brand, consistent in style, quality & tone of voice & optimized for various platforms.
  • Stay up-to-date with industry trends & competitor activities to keep the brand’s content fresh & relevant.

Qualifications:

  • Diploma/Degree in Marketing, Production, Fashion, Visual Arts, or a related field.
  • 3 years of experience in content creation, photography, or creative direction, preferably in the fashion or lifestyle industry.
  • Strong portfolio showcasing experience in photography, campaign development, and content strategy.
  • Excellent leadership, communication, and project management skills.
  • Proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, etc.) and other relevant content creation tools.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

If you are a creative, innovative, and motivated marketing professional looking to join a dynamic and thriving brand, we would love to hear from you! At prettyFIT, we believe in creating a positive and supportive work environment that encourages growth and development. We offer competitive remuneration and benefits packages, as well as opportunities for career advancement.

To apply, please submit your resume, cover letter & expected renumeration to our recruitment team at [email protected]