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  4. Click Websites.
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  1. Go to Settings.
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Jobs or company...

Senior Specialist, Product Marketing

Salary undisclosed

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Summary

We are on the lookout for an experienced product marketeer who will be part of the Ancillary Products team to support the team's product marketing efforts with the common objective of growing ancillary revenue. The Product Marketing Specialist would work closely with the team's product owners, the Marketing team, and the Digital Experience team, to improve and optimize the provision and retailing of ancillary products. He/She would also be responsible for all go-to-market activities for new ancillary products.

Job Description
  • Work closely with Product Owners to define and execute the go-to-market and touchpoint optimization strategies for Scoot's ancillary products and revenue initiatives.
  • Collaborate with internal and external stakeholders to develop campaigns and programs to drive awareness, adoption and growth of ancillary products.
  • Conduct periodic research and benchmarking studies on ancillary product retailing and product marketing initiatives.
  • Generate insights from deep analysis and research by working with Product Owners and UX team.
  • Identify opportunities, gaps and customer pain points through customer engagement and feedback loops.
  • Follow through with GTM and/or touchpoint optimization strategies and planned marketing initiatives to promote growth of ancillary revenue.
  • Collaborate with respective Product Owners and get Marketing support to execute marketing plans successfully.

Requirements
  • 5-8 years of work experience specializing in product marketing
  • Degree in Business, preferably with a major in marketing
  • Has relevant experience in marketing consumer products, ideally in e-commerce, or the travel and tourism industry

Skills Preferred
  • Product Marketing
  • CRM/Email Marketing
  • Customer Lifecycle Management
  • Product Management
  • Go-to-Market Activation

Skills

Product Marketing
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