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Paid Media Manager

Salary undisclosed

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Our client is a leading multinational technology software company. They are seeking a highly motivated and data-driven individual for the position of Paid Media Manager.

Job Responsibilities:

  • Lead the paid media strategy for company apps in APAC, focusing on Australia and India.
  • Manage and optimize mobile campaigns across UAC and ASA to drive app installs and usage.
  • Oversee the end-to-end delivery of paid media programs, from briefs to execution, and define key performance metrics.
  • Own tracking, measurement, and optimization of in-app events, ensuring platforms have necessary conversion events.
  • Conduct campaign analysis, gather insights, and explore new growth platforms while using tools like Branch for mobile measurement.
  • Manage the App Store ecosystem, including SDKs, app submissions, and review management.
  • Test and manage various creative assets, including branded and user-generated content.
  • Collaborate with cross-functional teams to ensure strategic alignment in customer mobile journeys.

Job Requirements:

  • Bachelor’s degree or equivalent with 5+ years of paid media experience, including 3+ years in mobile marketing (ASA & UAC).
  • Expertise in Australia & India digital marketing, mobile-specific platforms, and social media campaigns.
  • Experience with mobile attribution tools like Branch for campaign optimization.
  • Experience working on global campaigns with an understanding of the importance of localization, particularly in mobile-first markets like India.
  • Strong strategic and project management skills with the ability to work in a matrixed organization.
  • Should have good communication and stakeholder management skills.

If you are keen on this exciting opportunity, kindly ‘Apply Now’.

*Referrals are greatly appreciated*

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Morgan McKinley Pte Ltd

Ramitha Ravindran

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