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Responsibilities :
Offerings (Events, Rewards, Benefits, Products, Services and Payment Methods etc)
- Build customer experience and loyalty through benefits and rewards, by identifying the right partners and sponsors based on the Brand’s goals and strategies
- Build campaigns and execute promotions or educational materials to promote and deliver such benefits, rewards, collaborations to target audience and customers
- Develop and maintain placard/handbook on offerings
- Educate operations staff on offerings
- Develop and execute marketing calendar
Audience, Membership, Partners and Sponsors
- Develop and execute membership growth strategies, including lead generation, marketing campaigns, and event planning
- Widen target audience through selected partners that are in line with the Brand’s positioning
- Build brand presence through events, promotions and collaborations
- Create proposals, presentations and materials to nurture partnership opportunities
- Identify gaps in partnerships and propose partnership roadmap
- Develop a partnership pipeline, e.g. identify categories, shortlist potential partners, contact, screen, and select deals that are aligned with Company's strategies
- Good understanding of partners’ T&Cs and clear and accurate documentation of all initiatives
- Manage member database and track member activity
- Provide exceptional member service, including responding to member inquiries and resolving member problems
- Track and report on membership metrics, including membership growth, renewal rates, and member satisfaction
Others
- Review and maintain contracts and identify risks and incorporate clauses to safeguard the Company
- Work closely with other business units to communicate and collaborate on market initiatives
- Support any other marketing initiatives as required
Requirements:
- A degree in marketing/business marketing or a related field
- Minimum 3+ years of marketing experience
- Preferably experienced in loyalty and rewards programs, merchant (ecommerce, payment, dining, retail, travel etc) partners etc
- Strong partner acquisition proof and relationship building skills, natural flair for building rapport with others
- Experience in high-worth lead generation
- Natural flair for building rapport with others
- Excellent communication and writing skills.
- Strong work ethic and self-starter.
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