Director, APAC Regional Communications

Role Overview

J&J MedTech, the No. 1 MedTech company in Asia Pacific, is recruiting for a leader who will oversee the employee communications and commercial communications at the regional level. This role will also support the key regional leadership team members including the Company Group Chairman, for their stakeholder engagement and communication activities. Fostering a strong partnership with the communications teams at both global and market level, this critical role will be responsible for creating high-impact communication strategy to tell the J&J MedTech APAC story, defining the narrative, positioning executives in appropriate communication channels to effectively engage our internal and external stakeholders. In addition, this role will be leading highly impactful employee communication activities for the region by partnering with our Communications team in the markets to engage our over 10,000 team members in the business.

Core Responsibilities

Lead the APAC MedTech narrative and communications platforms:

• Drive the J&J MedTech narrative that expresses our critical contribution to individual health, solving major illness, improving health care systems and increasing economic vitality
• Establish strategic annual plan for MedTech APAC leaders, identifying and targeting key communications platforms to build and enhance reputation
• Define core platforms for CGC and key regional leadership team members to "own" and be ruthless in prioritizing these topics and opportunities over others
• Understand and align business, enterprise and functional priorities to address and respond to business needs with regards to the leaders' communication platforms and the Company's overarching executive leadership strategy
• Lead end-to-end campaigns about our leadership's presence, community engagement and key business drivers, leveraging events, paid media, earned media and social media platforms
• Design and lead highly impactful and effectively employee communications activities at the regional level to best engage our employees at all levels by creating compelling stories on innovative communication channels
• Prepare the CGC (and other key regional leadership team members) for all venues, helping to bring to life key messages and leadership platform objectives
• Bring expertise in influencing a regional employee communications team that works across countries to deliver aligned and coordinated messages through highly impactful initiatives and engaging touchpoints
  
  

Ensure an integrated approach to executive leadership across the region:

• Partner across communications teams to ensure executive leadership platforms complement each other and drive enhanced connectivity between our thought leadership platforms
• Build 'bench strength' within MedTech APAC leadership to be able to represent the company - via presentation, storytelling and media engagement coaching
• Identify external opportunities for the CGC and other leadership team members to represent J&J MedTech as an industry leader on critical issues and topics
• Leverage the CGC's strategic platforms and the right digital and live platforms to reach J&J MedTech APAC's stakeholder groups
• Forge and maintain a network of partnerships across business-based teams, Global Corporate Affairs and other internal stakeholders, that ensures the CGC's preparedness and proactive approaches to global issues
• Ensure all employee communications initiatives are well designed to serve the purpose and voices of the executives are highly cohesive across the regional and key markets
  
  

Review, advise and execute creative social media activations and content creation for the APAC CGC:

• Drive development of creative, connected and disruptive social media content for the CGC, in line with global policy and guidelines
• Ensure consistent messaging, focusing on approved core topics to position the CGC as a thought leader in the industry and in the region
• Guide the CGC on when and how to participate in influential social media activations linked to core topics
• Consider paid and earned opportunities to unify messaging and positioning
• Maintain strong understanding of current industry, thought leadership, social media, and health policy trends affecting the MedTech APAC reputation, franchises and brands
  
  

Design the communication priorities and strategy for our Business Units to raise and protect J&J's reputation as a leader in the medtech innovation.

• Design programs to support our reputation for innovative and meaningful healthcare solutions for surgeons and patients across the region
• Drive communications programs that demonstrate J&J MedTech's world-class innovation to change the trajectory of health for humanity - including (but not limited to):
• Surgical robotics
• Digital solutions
• Osteoarthritis
• Cancer
• Stroke
• Afib
• Obesity
• Increase public and stakeholder awareness of the benefits of early and effective treatment of con-communicable and chronic disease - backed by real world evidence, economic impact and personal testimonials of patients and surgeons
• Partner with regional marketing on major initiatives to drive new procedures or superior clinical outcomes
• Support the transition to MedTech as the company builds out a significant digital ecosystem that enables smarter, less invasive and more personalized care for patients, more predictable outcomes for surgeons and benefits to the health care ecosystem
• Align global, regional and market teams to promote key transformational new product launches and communications programs, leveraging global materials to tell local stories - provide ongoing guidance to local and global teams to produce the greatest impact
• Provide frameworks, tools and content support for the market teams to execute
• Promote the work of MedTech as a strategic asset to the brand and reputation of Johnson & Johnson

Be a curious, creative, globally minded and culturally relevant leader:

• Be able to advise our leaders on opportunities and issues that arise and work with the global team to identify opportunities and protect our reputation proactively
• Have global and regional experience and be able to work with key stakeholders on key positioning opportunities
• Be comfortable with ambiguity and create opportunities while bringing along a matrixed team
  
  

Education:

• Minimum: Bachelor's degree
  
  

Experience and Skills:

• Minimum 15 years experience in communication support with a focus on reputation-building work
• Knowledge of J&J or healthcare industry with a track record in supporting global or regional senior executive communications is value added
• Successful in connecting and naviagting in a matrixed environment
• Demonstrated ability to produce excellent results in a high pressure, high visibility role
• Exceptional writing ability and proven expertise in executive communication, including speechwriting and presentation development is required
• Deep understanding of major trends, challenges and opportunities in the external environment, including the health care industry, government policy, technology and data transformation, human demographics and behavior and geopolitical influences
• Self-directed with proven project management skills, excellent judgment and demonstrated ability to lead in ambiguity and bring people together to solve complex problems
• Demonstrated ability to lead in a complex cris is or issues
• Expertise in obtaining, analyzing and synthesizing information - demonstrating exceptional reasoning and critical thinking
• Ability to engage, influence and lead with all levels of leadership
• Strong desire to be an effective and supportive team member and to contribute proactively to group success
• Political campaign or key social media leadership experience is valuable
• Journalism experience of high profile global or regional media outlets is a bonus
• Experience in a highly regulated environment is valuable
  
  

Application close 4 Oct 2024

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.