Senior Marketing Executive

BE INSPIRED & INSPIRE OTHERS

Join US!

About Us

Mind Stretcher is one of the leading private education providers in Singapore, with over 20 centres islandwide. We’re on a mission to shape what education should look like in the 21st century, to discover every child’s potential, empower them with the right mindsets and skillsets, and elevate them to their unique successes. There’s so much to be done with our exciting growth plans! We’re on the hunt for like-minded individuals who are wildly passionate about making an impact, and be part of a dynamic and lean team!

The Role

As a Brand / Senior Brand Marketing Executive (Marketing), you get to support and contribute to the overall marketing strategy at Mind Stretcher in a big way! You’ll get to drive and manage our brand across major platforms and channels, taking an omnichannel approach towards marketing. You’ll play a key role in shaping Mind Stretcher in our exciting growth phase!

What We're Looking For

We’re on the lookout for a brand marketer that is customer-centric from the inside out. Do you have a strong passion for marketing, storytelling, and get excited about doing everything and anything it takes to grow our brand?

If you're craving a role that's thrilling and impactful, look no further. At Mind Stretcher, you'll have the chance to make real business impact by growing our brand awareness and being the top-of-mind education brand, driving customer retention, and driving new customers through interesting and captivating experiences.

A Day in the Life at MS

• Take an omnichannel marketing approach and coordinate efforts across key marketing pillars, such as socials, collaborations, email, messaging, SEO, performance marketing, website, and onsite in centres.
• Social media marketing: Conceptualise, manage, and optimise our organic social media accounts and content calendars. Foster and engage with our online community, responding to comments, messages, and mentions across social platforms.
• Collaboration: Establish and build relationships with KOLs and micro-influencers, brainstorm and execute on collaboration opportunities to enhance our presence across key social platforms. Also, collaborate internally with marketing, business, creative, and other teams to ensure smooth execution and alignment to business objectives.
• Email and messaging marketing: Conceptualise, manage, and optimise our email and messaging marketing platforms and content calendars.
• SEO & performance marketing: Contribute and coordinate efforts around SEO and paid performance marketing (paid search and paid socials).
• Website, centres: Implement business-as-usual, tactical, and campaign-related updates on websites and onsite in our centres.
• Analytics and insights: Leverage analytics tools to meticulously track and analyse key performance metrics across various key channels such as social media, email, messaging, SEO. Transform insights into actionable recommendations, optimising content, and marketing strategies.
• Market Research: Stay on top of current consumer trends, social issues, consumer preferences, competitor trends to inform and adjust marketing strategies.
• And anything else you think we can do to grow our brand!

What You Bring to the Table

• 2-3 years of relevant work experience in marketing and communications, with prior direct-to-consumer (D2C) omnichannel marketing experience.
• Possess a degree from top university in business, marketing, or other relevant fields.
• Passionate and has a creative flair for marketing and storytelling through captivating visuals and copywriting. Keen eye for visuals and aesthetics, and experience in creatives conceptualisation and production (graphics, short-form video content) is a big plus!
• Social-media and tech savvy, and is creative in conceptualising brand campaigns that speak to customers, yet analytical in terms of tracking performance.
• Strongly attuned to understanding customers, have deep understanding of consumer trends, with a particular emphasis on 25-40 year old millennial parents, and passionate about delivering superb customer experiences across various channels.
• Good knowledge and understanding of best practices across online and offline marketing channels and platforms, and proven experience in driving business impact through marketing channels.
• Excellent command of the English language in terms of writing, communication, interpersonal, and presentation skills.

Who We Seek

• Forward, proactive, self-starter individuals with extreme ownership and a deep-seated desire make real impact for the business.
• Resourceful individuals who have the humility and hunger to pick up new skills.
• Adaptable individuals who are eager to take on more responsibilities over time, showcasing their initiative.
• Creative thinkers who focus on growth opportunities, think creatively, and inspire others to do the same.
• Strong team players who work and collaborate well with other team members.
• Individuals who always act with the highest integrity and professionalism.

Perks

• Lean and dynamic team where individuals have autonomy to drive initiatives.
• Comprehensive medical benefits.
• Exciting staff perks and privileges.
• Learning and career development.
• Ongoing training and on-the-job learning.
• Clear career progression paths and competitive salary structures.
• Engaging company-wide social events.
• #TeamMS perks including generous discounts on MS educational offerings.
• The incredible satisfaction of seeing your work make a tangible impact on the business!