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Strategic Planning and Marketing Manager

Salary undisclosed

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We exist to connect.

Mashwire is an integration agency based in Singapore, committed to connecting people and ideas to create meaningful relationships. We are expanding our team and looking for a dedicated Strategic Planning and Marketing Manager to lead our Strategy Team.

We are seeking a proactive and strategic leader to ensure cohesive strategy and execution across our marketing and project management efforts. This role will enhance overall team performance by leading our Marketing Executives and Project Managers, developing strategic marketing plans, overseeing the execution of marketing initiatives, managing client relationships, and ensuring alignment with overall business objectives.

Your typical day may include:

  • Team Leadership: Leading and mentoring the Marketing and Project Management teams to ensure alignment and effectiveness.
  • Strategic Planning: Developing and implementing strategic marketing plans to achieve business goals and enhance brand awareness.
  • Project Oversight: Ensuring the successful execution of marketing initiatives and projects, maintaining high standards of quality and efficiency.
  • Client Management: Building and maintaining strong relationships with clients, understanding their needs, and ensuring their satisfaction.
  • Performance Monitoring: Tracking and analyzing the performance of marketing campaigns and projects, providing insights and recommendations for improvement.
  • Budget Management: Managing budgets for marketing initiatives and ensuring cost-effective use of resources.
  • Market Research: Conducting market research to stay informed about industry trends, competitor activities, and customer preferences.
  • Reporting: Providing regular updates and reports to senior management on marketing performance, project status, and strategic insights.
  • Process Improvement: Continuously identifying and implementing improvements to enhance team performance and operational efficiency.
  • Cross-Department Collaboration: Coordinating efforts with other departments, including the Sales, Creative and Digital teams, to ensure alignment and synergy in all marketing and project activities.

We’d love to have a chat if you have:

  • Minimum diploma/degree in marketing, business, or a related field.
  • At least 5-7 years of experience in a marketing management role, with a strong background in leading teams and managing projects, preferably in an agency environment.
  • Ability to develop and execute strategic marketing plans that align with business objectives.
  • Strong verbal and written communication skills, with the ability to articulate strategies and concepts clearly and persuasively.
  • A strong understanding of client needs and the ability to build and maintain positive client relationships.
  • Ability to analyze data, derive insights, and make data-driven decisions to enhance marketing performance.
  • Ability to work effectively with cross-functional teams to achieve common goals.
  • Flexibility to adapt to changing market conditions and business needs.
  • Experience in managing budgets and ensuring cost-effective use of resources.
  • Willingness to experiment and implement innovative marketing strategies.
  • Hands-on, willing to learn and grow with the agency.
  • Meticulous, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

How we take care of you:

  • Hybrid work model (3x per week)
  • Team events & a great culture!
  • Opportunities for continuous learning & development
  • Ability to impact and influence business growth

We understand that experience comes in many forms so if your experience is close to what we’re looking for, please don’t hesitate to apply — we’d love to hear from you!

Join us at Mashwire and be a part of our exciting journey in connecting to light up relationships!